Blu-ray Disc Association Blu-ray Disc Association CES 2007 CES - - PowerPoint PPT Presentation

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Blu-ray Disc Association Blu-ray Disc Association CES 2007 CES - - PowerPoint PPT Presentation

Jan 25, 2023 181 likes •474 views

Blu-ray Disc Association Blu-ray Disc Association CES 2007 CES 2007 Blu-ray Disc: The Leader in HD Entertainment Blu-ray Disc: The Leader in HD Entertainment Agenda Agenda Key Factors for Consumer Adoption Why Key Factors for

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SLIDE 1

Blu-ray Disc Association CES 2007 Blu-ray Disc Association CES 2007

Blu-ray Disc: The Leader in HD Entertainment Blu-ray Disc: The Leader in HD Entertainment

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SLIDE 2

Agenda Agenda

  • Key Factors for Consumer Adoption – Why

Blu-ray Will Win

  • The Hollywood Perspective –

Announcements & Comments from Seven

  • f the Eight Major Studios
  • Q&A
  • Key Factors for Consumer Adoption – Why

Blu-ray Will Win

  • The Hollywood Perspective –

Announcements & Comments from Seven

  • f the Eight Major Studios
  • Q&A
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SLIDE 3
  • 1. Content Advantage
  • 1. Content Advantage
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SLIDE 4

US Titles as of 1/8/07

20 40 60 80 100 120 140 160 180 200 Jun Jul Aug Sep Oct Nov Dec Jan

US Titles as of 1/8/07

20 40 60 80 100 120 140 160 180 200 Jun Jul Aug Sep Oct Nov Dec Jan

Blu-ray Disc Content Availability Blu-ray Disc Content Availability

Blu-ray Now Leads in Titles Available to Consumers Blu-ray Now Leads in Titles Available to Consumers

Source: Available to Buy on Amazon.com as of 1-8-07

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SLIDE 5

Content Support Content Support

  • The most important factor for

consumers

  • Seven of eight major Hollywood

studios support BD

  • Five are exclusive to Blu-ray
  • You cannot watch films from these

five studios on HD DVD

  • More content means more

consumers can be attracted to BD

  • More important than any other factor

for a format’s success

  • The most important factor for

consumers

  • Seven of eight major Hollywood

studios support BD

  • Five are exclusive to Blu-ray
  • You cannot watch films from these

five studios on HD DVD

  • More content means more

consumers can be attracted to BD

  • More important than any other factor

for a format’s success

Only on Blu-ray Disc Only on Blu-ray Disc

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SLIDE 6

Impact of 7 of 8 Studios Impact of 7 of 8 Studios

  • 1. Pirates of the Caribbean: Dead

Man's Chest

  • 2. The Chronicles of Narnia
  • 3. Cars
  • 4. Harry Potter & the Goblet of Fire
  • 5. Wedding Crashers
  • 6. Walk the Line
  • 7. King Kong
  • 8. Over the Hedge
  • 9. The Da Vinci Code
  • 10. Ice Age: The Meltdown
  • 11. Chicken Little
  • 12. Click
  • 13. X-Men: The Last Stand
  • 14. Talladega Nights: The Ballad of

Ricky Bobby

  • 15. Flightplan
  • 16. Superman Returns
  • 17. The Devil Wears Prada
  • 18. High School Musical
  • 19. Bambi II
  • 20. Grey's Anatomy - Season 2

Illustrates current HD format alignment of releasing studio

DVD sales source: Daily Variety 1/5/2007

The Top Selling 20 DVD Titles in 2006: The Top Selling 20 DVD Titles in 2006:

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SLIDE 7

High Definition Title Demand: USA High Definition Title Demand: USA

(Title Shipments in Millions)

100 200 300 400 500 600 700 800

HD DVD 16 43 61 56 BD 43 147 342 628 2007 2008 2009 2010

684 59 190 403

Source: Understanding & Solutions, Ltd. 9/06 BD HD DVD

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SLIDE 8
  • 2. Hardware Advantage
  • 2. Hardware Advantage
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SLIDE 9

Q4 2006: A Big One for BD Players… Q4 2006: A Big One for BD Players…

Samsung BD-P1000 (June ‘06) Pioneer Elite BDP-HD1 Panasonic DMP-BD10 Sony BDP-S1 Philips BDP9000 Sony PlayStation 3

Q2 Q3

Q4

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SLIDE 10

Q4 2006: A Bigger One in Japan… Q4 2006: A Bigger One in Japan…

Market Research indicates that by the end

  • f Q4, 2006 Blu-ray has captured 96% of

the high definition player market in Japan

Source: GFK, 12/06

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SLIDE 11

Technology From Leading Brands… Technology From Leading Brands…

  • Every major CE company in the BDA is also a major provider of

HDTV displays…

  • Every major CE company in the BDA is also a major provider of

HDTV displays… The leaders in HDTV technology are also leaders in Blu-ray Disc The leaders in HDTV technology are also leaders in Blu-ray Disc

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SLIDE 12

BD Hardware Available Today BD Hardware Available Today

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SLIDE 13

High Definition Video Player Demand Forecast: USA High Definition Video Player Demand Forecast: USA

5 10 15 20 HD DVD 0.85 1.40 0.67 Neg Blu-Ray 1.15 3.35 7.80 16.50 2007 2008 2009 2010

Million Units

16.50 2.00 4.75 8.47

BD HD DVD Source: Understanding & Solutions, Ltd. 9/06

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SLIDE 14
  • 3. The PlayStation 3 Advantage
  • 3. The PlayStation 3 Advantage
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SLIDE 15

PlayStation & Movies PlayStation & Movies

  • Sony has shipped 1,000,000 PS3’s as of Dec. 31, 2006
  • A new survey of 10,000+ PS3 owners revealed that:

– 80% of the respondents plan to purchase Blu-ray movies to view

  • n their PS3

– Over 75% of respondents plan to use their PS3 as a primary device for watching movies

  • Sony has shipped 1,000,000 PS3’s as of Dec. 31, 2006
  • A new survey of 10,000+ PS3 owners revealed that:

– 80% of the respondents plan to purchase Blu-ray movies to view

  • n their PS3

– Over 75% of respondents plan to use their PS3 as a primary device for watching movies

80% of 1,000,000 equals an installed base of 800,000 Blu-ray players hungry for high definition motion picture content 80% of 1,000,000 equals an installed base of 800,000 Blu-ray players hungry for high definition motion picture content

Source: Sony Corp.

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SLIDE 16

HD Capable Games Console Sales : USA HD Capable Games Console Sales : USA

5 10 15 X-Box 360 (Add-on drives) 0.76 0.75 0.50 0.20 PS3 5.00 9.20 9.50 8.50 2007 2008 2009 2010 Million Units

8.70 5.76 9.95 10.00

PS3 X-Box Drive Source: Understanding & Solutions, Ltd. 9/06

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SLIDE 17
  • 4. Putting It All Together
  • 4. Putting It All Together
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SLIDE 18

Blu-ray Disc = Massive Support Blu-ray Disc = Massive Support

Movies Consumer Electronics Games Music Computing

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SLIDE 19

The Bottom Line… The Bottom Line…

  • Blu-ray Disc resonates with consumers where it matters most:

The largest variety of titles (movies, music, games) The widest variety of hardware products The only HD gaming console with built-in HD movie playback Write-once & rewritable recording formats from day one Compatibility with DVD

  • Consumers have the final word – and the word is Blu-ray
  • Blu-ray Disc resonates with consumers where it matters most:

The largest variety of titles (movies, music, games) The widest variety of hardware products The only HD gaming console with built-in HD movie playback Write-once & rewritable recording formats from day one Compatibility with DVD

  • Consumers have the final word – and the word is Blu-ray
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SLIDE 20

Mike Dunn President 20th Century Fox Worldwide Home Entertainment Mike Dunn President 20th Century Fox Worldwide Home Entertainment

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SLIDE 21

Weekly Sales Rate of BD Movies to More than Triple HD DVD by End of First Quarter 2007 Weekly Sales Rate of BD Movies to More than Triple HD DVD by End of First Quarter 2007

50,000 100,000 150,000 200,000 250,000 300,000 350,000 1 / 3 / 1 1 1 / 6 / 1 1 1 / 1 3 / 1 1 1 / 2 / 1 1 1 / 2 7 / 1 1 2 / 4 / 1 1 2 / 1 1 / 1 1 2 / 1 8 / 1 1 2 / 2 5 / 1 1 / 1 / 1 1 1 / 8 / 1 1 1 / 1 5 / 1 1 1 / 2 2 / 1 1 1 / 2 9 / 1 1 2 / 5 / 1 1 2 / 1 2 / 1 1 2 / 1 9 / 1 1 2 / 2 6 / 1 1 3 / 5 / 1 1 3 / 1 2 / 1 1 3 / 1 9 / 1 1 3 / 2 6 / 1 1 4 / 2 / 1 1 Blu-ray Units HD-DVD Units Blu-ray Weekly passes HD DVD by 21% BD Sales 2:1 BD Sales 3:1 Source: 20th Century Fox Home Entertainment BD Sales 3.5:1

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SLIDE 22

Steve Beeks President Lionsgate Worldwide Home Entertainment Steve Beeks President Lionsgate Worldwide Home Entertainment

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SLIDE 23 QuickTime™ and a None decompressor are needed to see this picture. QuickTime™ and a None decompressor are needed to see this picture.

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SLIDE 24

Kelley Avery President Paramount Worldwide Home Entertainment Kelley Avery President Paramount Worldwide Home Entertainment

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SLIDE 25

David Bishop President Sony Pictures Worldwide Home Entertainment David Bishop President Sony Pictures Worldwide Home Entertainment

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SLIDE 26

Blu-ray Benchmarks Blu-ray Benchmarks

  • 700% increase in software sales since mid-Nov. with the launch of

PlayStation 3 and additional Blu-ray CE & IT Hardware

  • Blu-ray weekly software sales have now surpassed weekly HD-DVD

sales

  • 82% of survey respondents are more interested in purchasing Blu-ray

movies after watching bundled Talladega Nights on their PlayStation 3

  • SPHE targeting 90-100 titles for 2007
  • SPHE Top 5 Selling Titles to Date in Order:

Underworld Evolution, Talladega Nights, Fifth Element, Click, Ultraviolet

  • 700% increase in software sales since mid-Nov. with the launch of

PlayStation 3 and additional Blu-ray CE & IT Hardware

  • Blu-ray weekly software sales have now surpassed weekly HD-DVD

sales

  • 82% of survey respondents are more interested in purchasing Blu-ray

movies after watching bundled Talladega Nights on their PlayStation 3

  • SPHE targeting 90-100 titles for 2007
  • SPHE Top 5 Selling Titles to Date in Order:

Underworld Evolution, Talladega Nights, Fifth Element, Click, Ultraviolet

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SLIDE 27

Coming Soon to Blu-ray from SPHE Coming Soon to Blu-ray from SPHE

  • 1st Qtr New Release Highlights:

Casino Royale, March 13 (AVC Encoded)* Gridiron Gang, Jan 16* Open Season, Jan 30 (AVC Encoded) Running With Scissors, Feb 6* Stranger Than Fiction, Feb 27*

  • …and Coming Soon:

The Holiday Rocky Balboa Pursuit of Happyness Curse of the Golden Flower Ghost Rider

*indicates BD50

  • 1st Qtr New Release Highlights:

Casino Royale, March 13 (AVC Encoded)* Gridiron Gang, Jan 16* Open Season, Jan 30 (AVC Encoded) Running With Scissors, Feb 6* Stranger Than Fiction, Feb 27*

  • …and Coming Soon:

The Holiday Rocky Balboa Pursuit of Happyness Curse of the Golden Flower Ghost Rider

*indicates BD50

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SLIDE 28

Ron Sanders President Warner Bros. Worldwide Home Entertainment Ron Sanders President Warner Bros. Worldwide Home Entertainment

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SLIDE 29

Bob Chapek President Buena Vista Worldwide Home Entertainment Bob Chapek President Buena Vista Worldwide Home Entertainment