Build & Promote With (Almost) No Budget WEBSITE PROJECTS FOR - - PowerPoint PPT Presentation

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Build & Promote With (Almost) No Budget WEBSITE PROJECTS FOR - - PowerPoint PPT Presentation

Dec 02, 2022 293 likes •656 views

Build & Promote With (Almost) No Budget WEBSITE PROJECTS FOR SMALL BUSINESSES, ORGANIZATIONS, AND NON-PROFITS What kind of project is this? DEFINE THE WHATS AND WHOS OF THE PROJECT Non-Profit Faith-Based Community (Arts Council,

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Build & Promote With (Almost) No Budget

WEBSITE PROJECTS FOR SMALL BUSINESSES, ORGANIZATIONS, AND NON-PROFITS

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What kind of project is this?

DEFINE THE WHATS AND WHOS OF THE PROJECT

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Non-Profit

  • Faith-Based
  • Community (Arts Council, Business Group)
  • Interest Group (Running Club, Collectors)

Often a mix of staff and volunteers OR all volunteer Important to define who the stakeholders and ultimate authority are Begin to identify members who are resources for information, content Define who will be responsible for ongoing maintenance and updates Do all parties have sufficient knowledge or will training be necessary?

Some things to consider:

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Small Business/Side Hustle

  • Your Own
  • Someone Else’s

How much time do you/owner have? How much knowledge & ability do you/owner have?

Some things to consider:

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Where do we start?

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Content is first. Always.

CONTENT DRIVES DESIGN

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Types of Pages

  • About
  • Content
  • Blog
  • News
  • Others based on functionalities needed
  • Frontpage
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Functionalities

WHAT IS IT GOING TO DO?

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Functionalities

Payment Gateway

  • PayPal
  • Stripe
  • Square
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Functionalities

Online Giving

  • Donate Button-Payment Gateway

➢ Simple to implement ➢ Familiar

  • GiveWP

➢ Customizable ➢ Freemium

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Functionalities

Online Sales

  • Physical Products

➢ WooCommerce

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Many free and paid options to extend

– Open source means open to develop

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Functionalities

Online Sales

  • Downloadable

➢ WooCommerce ➢ Easy Digital Downloads

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Functionalities

Online Sales

  • Membership

➢ Ultimate Member

– Has options for free and paid extensions

➢ Paid Memberships Pro

– Has options for free and paid extensions

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Text and Graphics

WHAT DO YOU WANT TO SAY?

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Text & Graphics

SEO Strategies

  • Page Content
  • Blog/News Post Content
  • Who is writing?
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Text & Graphics

SEO Strategies

  • Keywords-where to find them

➢ Mangools.com (free and paid tools)-Chrome Tool ➢ Google Keyword Planner-link to Google Analytics ➢ Google SERPs – look at what appears, what is

suggested

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Text & Graphics

Photos and Graphics

  • Where to source

➢ Organization members ➢ Unsplash.com ➢ Depositphotos.com ➢ Pixabay.com ➢ Create with canva.com

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Hosting

THE ONLINE HOME

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Hosting

  • Good host with variable packages, SSL Included

➢ wordpress.com

– Free and paid – Large community

➢ Other hosting companies

– Siteground – Green Geeks

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Email

MAKE SURE YOU ARE REACHABLE

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Email

  • Best practice to separate from hosting

➢ Gmail ➢ Office 365 ➢ Zoho Mail ➢ Other hosting companies

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Email

  • At least one account with website address
  • Best that no one is using their personal address

➢ Confidentiality ➢ Professionalism ➢ Succession

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Now, let’s pick a theme

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Theme Choice

  • WordPress Repository

➢ Modern, vetted ➢ Free to use and extend ➢ Can search based on type of site

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Theme Choice

  • Hosting Companies

➢ Installed with initial WordPress install ➢ Free to use and extend

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Theme Choice

  • Premium Theme

➢ Some very popular with large communities ➢ Will incur annual renewal for continued updates

and support

➢ May include unneeded functionalities ➢ Some learning curve, especially with page builders

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Let’s build this thing!

FINALLY!

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Building

  • Build in local dev or sandbox
  • Will your time be donated? It’s going to take some

time.

  • What is the timeline?
  • Are you training someone else?
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How do we get found?

WHERE AND HOW TO PROMOTE YOUR SITE

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Promoting

First Considerations

  • What are the best channels for your audience?
  • Who will be managing these?
  • Be consistent!
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Promoting

Social Media

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
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Promoting

Email Marketing

  • Newsletter subscription
  • Blog subscription
  • Drip marketing
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Promoting

Email Marketing Services

  • MailChimp
  • GoDaddy Marketing
  • Active Campaign
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Promoting

Collecting Subscriptions

  • Plugins or Code Snippets from services
  • Extensions to Contact Form 7 or WP Forms
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Promoting

Task Runner Integrations

  • Zapier
  • Buffer
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Thanks for your attention!

GO FORTH AND SPREAD YOUR MESSAGE

Twitter: @YepItsSal Email: sally@blueorchidwebsite.com