DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design - PowerPoint PPT Presentation

DIGITAL MARKETING 101

INTRO

MY FOCUS • Marketing strategy • Design and User experience • Business analytics • Conversion

MY CLIENTS • Record labels, Creative agencies, Talent management • Airports, Airlines • Telcos, Tech companies • Financial organisations • Auction houses

EXAMPLES

WHAT IS DIGITAL MARKETING?

WHAT IS DIGITAL MARKETING? • Website • Advertising • Campaigns • Social Media

WHY SHOULD I CARE?

WHY SHOULD I CARE? • Customer expectations • Lost opportunities • Cost and ROI • Measurability • Flexibility • Sophisticated segmentation

COMMON PROBLEMS

COMMON PROBLEMS • Low attention spans • Lack of relevance • Lack of trust

US Digital Market FY2014 100 31.6B 31.6B 90 80 70 60 50 40 30 20 10 11.8 0 2014 Mobile Desktop http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

US Digital Market Q1 2015 100 11.1B 11.1B 90 80 70 60 50 40 30 20 10 15.4 0 Q1 2015 Mobile Desktop http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

AREAS TO FOCUS ON

AREAS TO FOCUS ON • Connecting with customers • Customer centric design • Mobile • UX design • Online Video • Conversion optimisation

DIGITAL STRATEGY

DIGITAL STRATEGY • Identify customer needs • Define your goals • Identify your current state • Identify your strengths and weaknesses

DIGITAL STRATEGY • Conduct competitive analysis • Define your strategy • Get to market fast! • Measure/Review/Revise

QUESTIONS?