Digital Marketing Analytics Karen Bellin VP Insights & Action - - PowerPoint PPT Presentation

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Oct 18, 2023 407 likes •661 views

Digital Marketing Analytics Karen Bellin VP Insights & Action @airviewing A Global Network Digitaria JWT WPP 225+ Purely Digital 10,000 of the best Ad Worlds Largest Specialists men & women on the

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Digital Marketing Analytics

Karen Bellin VP Insights & Action

@airviewing

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A Global Network

225+ Purely Digital

Specialists

Offices in San Diego, New

York, Salt Lake City & Minneapolis

2012 & 2013 OMMA

Design/Interactive Agency

f the Year
10,000 of the best “Ad

men & women” on the planet

200+ offices in 90

countries

Ad Age 2013 Agency to

Watch

World’s Largest

Advertising Group with

ver 140,000 employees.
2,400 offices in 107

countries

Most awarded network at

2011 Cannes Lions

Digitaria JWT WPP

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DATA @ Digitaria We figure out how to use data We create revenue from data

http://www.datapointed.net/2013/04/literally-billions/

@airviewing

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A is for Acquisition

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Visits and Goal Conversion by Traffic Source | Google Analytics

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

@airviewing

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B is for Behavior

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Page Effectiveness | Google Analytics

@airviewing

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

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Social Sharing - 1 | Google Analytics

@airviewing

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

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Social Sharing - 2 | Google Analytics

@airviewing

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

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Social Sharing - 3 | Google Analytics

@airviewing

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

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Social Sharing - 4 | Google Analytics

@airviewing

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

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C is for Conversion

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PPC Campaign Goal Performance | Google Analytics

@airviewing

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

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D is for Diagnostics

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Page Timing | Google Analytics

@airviewing

analytics.blogspot.com/2014/02/8-custom-reports-from-google-analytics.html

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Insights Sharing

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Informs Audiences

Measurement Strategy

Framework that can be utilized for analysis and reporting

Intent Goals KPI & Metrics

Clarify objectives in terms of audience and

intent.Develop goal-oriented KPI & metrics for assessment.

Define optimal reporting for decision support.

@airviewing

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Design

Analytics Implementation Specifications

Standardization of custom tracking instructions

Provide specifications to developers.
Ensures consistency and documentation.
Supports data governance.

Code snippets provided along with use cases per feature to be tracked

@airviewing

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Plan

Baseline Report | Excel

A benchmark to support design and asses performance

Evaluate user behavior.
Support design decisions.
Assess content performance and effectiveness.

@airviewing

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Global Traffic Dashboard | Tableau

Note: Anonymized Data

@airviewing

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Realtime Reporting | Cyfe cyfe.com

@airviewing

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Thank you.