In-Market Data for Law Firms MARKETING CHANNEL LET ME INTRODUCE YOU - - PowerPoint PPT Presentation

In-Market Data for Law Firms

MARKETING CHANNEL

Normally, you would pay for a marketing channel, like a newspaper ad, radio or tv commercial, online ads, etc, etc) and hope of receiving as many replies

• r leads as possible. This illustrates the problems

with marketing today. You have to target your entire market evenly because any one of them could be the buyer. The problem is that in any given market, only 3%

• f prospects are typically prepared to buy.

That means that the spray and pray method, advertising to all types of general people, includes the 97% of people that are not looking for legal services. WHAT IF YOU COULD ELIMINATE THAT 97% OF PEOPLE FROM YOUR ADVERTISING LIST AND YOU COULD JUST FOCUS ON THE 3% THAT ARE MOST LIKELY TO HIRE YOU? THINK OF IT AS TARGETING THE NEEDLES OF THE HAYSTACK, VS THE ENTIRE HAYSTACK ITSELF. It allows you to slash your advertising expenses 25-75% because you no longer need to market to a wide pool of people who aren’t in market for your service. We track over 15 billion data-points across the internet that monitor browser behavior of more than 225 million Americans. With our data, technology and smart market systems, we create campaigns that are designed to control the conversation with the 3% of the market who are actually ready-to-buy and eliminate the 97% who aren't. Our solution is simple, to show your Marketing Ad, ONLY to the people actively searching for legal services. We are subjected to over 5,000 ads on a daily basis and no one can recall a single one from 24 hours ago. Cut through the clutter and advertise to just the people that are already searching – they will remember you because you will be everywhere. OUR DATA IS SO PRECISE THAT WE CAN NOW SOLELY TARGET THOSE INDIVIDUALS LOOKING FOR LEGAL SERVICES IN YOUR AREA.

LET ME INTRODUCE YOU TO OUR IN-MARKET DATA

CUT THROUGH THE CLUTTER

MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

MARKETING CHANNEL

Normally, you would pay for a marketing channel, like a newspaper ad, radio or tv commercial, online ads, etc, etc) and hope of receiving as many replies

• r leads as possible. This illustrates the problems

with marketing today. You have to target your entire market evenly because any one of them could be the buyer. The problem is that in any given market, only 3%

• f prospects are typically prepared to buy.

That means that the spray and pray method, advertising to all types of general people, includes the 97% of people that are not looking for legal services. WHAT IF YOU COULD ELIMINATE THAT 97% OF PEOPLE FROM YOUR ADVERTISING LIST AND YOU COULD JUST FOCUS ON THE 3% THAT ARE MOST LIKELY TO HIRE YOU? THINK OF IT AS TARGETING THE NEEDLES OF THE HAYSTACK, VS THE ENTIRE HAYSTACK ITSELF. It allows you to slash your advertising expenses 25-75% because you no longer need to market to a wide pool of people who aren’t in market for your service. We track over 15 billion data-points across the internet that monitor browser behavior of more than 225 million Americans. With our data, technology and smart market systems, we create campaigns that are designed to control the conversation with the 3% of the market who are actually ready-to-buy and eliminate the 97% who aren't. Our solution is simple, to show your Marketing Ad, ONLY to the people actively searching for legal services. We are subjected to over 5,000 ads on a daily basis and no one can recall a single one from 24 hours ago. Cut through the clutter and advertise to just the people that are already searching – they will remember you because you will be everywhere. OUR DATA IS SO PRECISE THAT WE CAN NOW SOLELY TARGET THOSE INDIVIDUALS LOOKING FOR LEGAL SERVICES IN YOUR AREA.

LET ME INTRODUCE YOU TO OUR IN-MARKET DATA

CUT THROUGH THE CLUTTER

MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

100% ACCURACY CLIENT MATCH

AD CAMPAIGNS

Our marketing firm MarkeTop, has access to the data of clients that are ready to hire an attorney in your city. This data integrates into a FaceBook

• r

Google Ad campaign and shown to them. We can then corroborate that the leads who clicked on the Ad, are from

• ur

in-market data we provide. Giving you 100% accuracy clients match accountability. You don’t have to wonder anymore how the money you spend on advertising is affecting your profits.

FaceBook Ad Campaign

A method of using data mining and internet user profiling to target specific individuals with ads instead of guessing at audiences. Our “Smart Ads” tactics simply pick up where everyone else leaves off. Most marketers can only guess at general demographics and broad online behavior when they decide who to spend their money advertising to. We call this spray and pray because there is no precision in who actually sees the ads. Even agencies that are really good at Facebook targeting can’t get the results we can. The reason? No advertising platform, not even Facebook, offers the ability to specifically target select individuals based such granular behaviors as we can when we use our tactics. Thus, advertisers have to make up for lack of precision with massive volume. Given an unlimited budget, this can work. But we’ve never worked with clients who had unlimited budgets

THE END OF SPRAY AND PRAY ONLINE ADVERTISING WHAT IS IS:

MARKETOP • IN-MARKET DATA FOR LAW FIRMS MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

100% ACCURACY CLIENT MATCH

AD CAMPAIGNS

Our marketing firm MarkeTop, has access to the data of clients that are ready to hire an attorney in your city. This data integrates into a FaceBook

• r

Google Ad campaign and shown to them. We can then corroborate that the leads who clicked on the Ad, are from

• ur

in-market data we provide. Giving you 100% accuracy clients match accountability. You don’t have to wonder anymore how the money you spend on advertising is affecting your profits.

FaceBook Ad Campaign

A method of using data mining and internet user profiling to target specific individuals with ads instead of guessing at audiences. Our “Smart Ads” tactics simply pick up where everyone else leaves off. Most marketers can only guess at general demographics and broad online behavior when they decide who to spend their money advertising to. We call this spray and pray because there is no precision in who actually sees the ads. Even agencies that are really good at Facebook targeting can’t get the results we can. The reason? No advertising platform, not even Facebook, offers the ability to specifically target select individuals based such granular behaviors as we can when we use our tactics. Thus, advertisers have to make up for lack of precision with massive volume. Given an unlimited budget, this can work. But we’ve never worked with clients who had unlimited budgets

THE END OF SPRAY AND PRAY ONLINE ADVERTISING WHAT IS IS:

MARKETOP • IN-MARKET DATA FOR LAW FIRMS MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

No agency can make you visible in front of every prospect in your market no matter how good they are at display ads or Facebook.

We on the other hand, can get in front of people who have shown an interest in your service in ways no existing ad platform can provide.

For example, John does a search for a personal injury lawyer. He takes a look at one or two results

• n Google. If you don’t currently rank well in

Google then those results are probably your

• competitors. Our system noticed John and added

him to a database of prospects which become part of a fresh real audience that we then target

• n ad platforms. Quickly, John starts seeing

compelling advertisements on Facebook and many other sites that he visits prompting him to call your firm or visit your site. Your ad becomes so ubiquitous that your brand has taken over in his mind and pushed out the competitors. Think of what we just did. We’ve effectively retargeted your competitor’s visitors. It’s literally like stealing market share from your

• competitors. Powerful stuff.

THE DIFFERENCE: Why remarketing? Facebook Retargeting

User Visits a site Prospect tracked User visits facebook Facebook Displays retarged Ad Enhanced Brand awarness Lower Cost Targeted Audience Higher Conversion rates Competitor’s Customer

The difference doesn’t end there. Many businesses we’ve worked with in the past complain that they can’t attribute conversions or signups to their online ad

• campaigns. This is very frustrating.

How do you know how effective your ad spend was? And no, asking clients ‘how they found you’ is NOT proper attribution and is not accurate. But with our targeting methods, we can provide actual individual names of the people we advertised to! We can cross-reference those names with the leads that contacted you and get REAL conversion numbers. We target prospects at every level of the Buyers Journey. InMarket Targeting: Propects who are actively researching a purchase of what your client sells...they’re in every stage of the Buyers Journey...

• InFunnel Leads : Prospects who are InMarket and

have visited a companies website considering and preparing to buy from your client.

• Google/Facebook Look-alike Match Targeting:

The 2 biggest sources for traffic use relevance engines and any company can profit if they know how to leverage them: InMarket Targeting & InFunnel Leads.

Return on Ad Spend

Facebook Campaign Structure with new ad set settings

ROAS = revenue dollars from marketing Advertising dollars spent

Each campaign corresponds to a single advertising objective, like driving website traffic Set a budget and a schedule for each of your ad sets. NEW you’ll also define your targeting, placement and bid settings at teh ad set level Each ad set can include multiple ads with different images, text, call-to-action buttons, links or video

Ad Ad Ad Ad

Campaign Ad set Ad set

Behaviours are updated on every impressions, meaning you are reaching only the most relevant users User interaction with Google-specific properties provide signals that aren’t available anywhere else Patterns are recognized as users move between devices, guaranteeing a holistic picture

Real-Time Data Powerful Signals Cross-device Reach

MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

No agency can make you visible in front of every prospect in your market no matter how good they are at display ads or Facebook.

We on the other hand, can get in front of people who have shown an interest in your service in ways no existing ad platform can provide.

For example, John does a search for a personal injury lawyer. He takes a look at one or two results

• n Google. If you don’t currently rank well in

Google then those results are probably your

• competitors. Our system noticed John and added

him to a database of prospects which become part of a fresh real audience that we then target

• n ad platforms. Quickly, John starts seeing

compelling advertisements on Facebook and many other sites that he visits prompting him to call your firm or visit your site. Your ad becomes so ubiquitous that your brand has taken over in his mind and pushed out the competitors. Think of what we just did. We’ve effectively retargeted your competitor’s visitors. It’s literally like stealing market share from your

• competitors. Powerful stuff.

THE DIFFERENCE: Why remarketing? Facebook Retargeting

User Visits a site Prospect tracked User visits facebook Facebook Displays retarged Ad Enhanced Brand awarness Lower Cost Targeted Audience Higher Conversion rates Competitor’s Customer

The difference doesn’t end there. Many businesses we’ve worked with in the past complain that they can’t attribute conversions or signups to their online ad

• campaigns. This is very frustrating.

How do you know how effective your ad spend was? And no, asking clients ‘how they found you’ is NOT proper attribution and is not accurate. But with our targeting methods, we can provide actual individual names of the people we advertised to! We can cross-reference those names with the leads that contacted you and get REAL conversion numbers. We target prospects at every level of the Buyers Journey.

• InMarket Targeting: Propects who are actively

researching a purchase of what your client sells...they’re in every stage of the Buyers Journey...

• InFunnel Leads : Prospects who are InMarket and

have visited a companies website considering and preparing to buy from your client.

• Google/Facebook Look-alike Match Targeting:

The 2 biggest sources for traffic use relevance engines and any company can profit if they know how to leverage them: InMarket Targeting & InFunnel Leads.

Return on Ad Spend

Facebook Campaign Structure with new ad set settings

ROAS = revenue dollars from marketing Advertising dollars spent

Each campaign corresponds to a single advertising objective, like driving website traffic Set a budget and a schedule for each of your ad sets. NEW you’ll also define your targeting, placement and bid settings at teh ad set level Each ad set can include multiple ads with different images, text, call-to-action buttons, links or video

Ad Ad Ad Ad

Campaign Ad set Ad set

Behaviours are updated on every impressions, meaning you are reaching only the most relevant users User interaction with Google-specific properties provide signals that aren’t available anywhere else Patterns are recognized as users move between devices, guaranteeing a holistic picture

Real-Time Data Powerful Signals Cross-device Reach

MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

Cookies and Hashed Emails. Technically speaking, a hashed email is a cryptographic function. Hashing is a way of encrypting a piece of data, like an email address, into a hexadecimal string. Each email has it’s

• wn unique hexadecimal string that remains

consistent no matter where the email is used to log in on the web. Since an email is essentially the passport to the internet, the hashed email can trace every logged-in action a customer takes. Everyone on the Internet Uses Email From your social media accounts and online shopping sprees to your favorite guilty pleasure game app, almost everything you do online requires a login. And, what piece of information do you use to log in? An email address, of course! Unlike the cookie, which represents an anonymous user, the email address represents a known customer. It’s unique to that individual, and remains persistent across all devices, apps and browsers For example: luigi@marketop.io hashed would be 4f64c9f81bb0d4ee- 969aaf7b4a5a6f40.

PROCESS BEHIND IT:

MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

How to use it : Facebook Custom Audiences (CA) allow advertisers to target their ads to a specific set of people with whom they have already established a relationship, on or off Facebook. Custom Audiences can be created by uploading a file of hashed email addresses, phone numbers, Facebook User IDs, or App User IDs (such as Apple's IDFA or Android's advertising ID). Before the audience is uploaded, the data is hashed and Facebook compares the hashes of their identifiers to match users in a privacy compliant way. Hash Method: If the data is prehashed, select either

the MD5 or SHA256 hashing method used. If the data is not already hashed, AdParlor will hash it for you before it is uploaded.

Google Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail -- when it matters most. Customer Match allows you to upload a list of email addresses, that would be hashed which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience.

PROCESS BEHIND IT:

Custom Audiences

MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io

This kind of data is proprietary, and if not you, then your competitor will sign up. For obvious reasons we can

• nly offer this data to

ONE FIRM PER CITY.

3-month trial.

$5,000

for In-Market Data plus

we offer to start a

$2,500

for Ad spend

(this amount can vary)

Total $7,500

For obvious reasons we can only offer this data to

ONE FIRM PER CITY.

MARKETOP • IN-MARKE T DATA FOR LAW FIRMS

MarkeTop luigimartinez luigi@marketop.io