MOBILE, SOCIAL & ME THE ARSENALS OF DISASTER & HEALTH - - PowerPoint PPT Presentation
MOBILE, SOCIAL & ME THE ARSENALS OF DISASTER & HEALTH ISSUE COMMUNICATIONS TRUST IS EVERYTHING The three things necessary for government are weapons, food and trust. If a ruler cant hold onto all three, he should give up the
THE ARSENALS OF DISASTER & HEALTH ISSUE COMMUNICATIONS
“The three things necessary for government are weapons, food and trust. If a ruler can’t hold onto all three, he should give up the weapons first and the food next.” — Confucius WITHOUT TRUST WE CANNOT STAND.
MARKET COMPARISONS Developed: US, UK, France, Germany and Japan Emerging: Brazil, Mexico, Russia, India and China
ONLINE SURVEY IN 26 COUNTRIES
GENERAL POPULATION
INFORMED PUBLICS
in other countries
group in each country
and engagement in business news and public policy
Indicates Global Data APAC SELECT COUNTRIES: China, Japan, India, Malaysia, Singapore, South Korea, Indonesia, Australia, and Hong Kong
EDELMAN'S 13TH ANNUAL SURVEY, LARGEST GLOBAL EXPLORATION OF TRUST
GLOBAL 57 China 80 Singapore 76 India 71 Mexico 68 Hong Kong 67 UAE 66 Malaysia 64 Canada 62 Indonesia 62
U.S. 59
Netherlands 59 Brazil 55 Germany 55 France 54 Sweden 54 UK 53 Italy 51 Australia 50 Poland 48
47 Ireland 46 Argentina 45 Spain 42 Turkey 42 Japan 41 Russia 36
2011 2013 2012
DISTRUSTERS TRUSTERS NEUTRAL
GLOBAL 51 China 76 UAE 68 Singapore 67 India 65 Indonesia 63 Mexico 63 Netherlands 61
Hong Kong 61
Canada 58 Malaysia 57 Italy 56 Argentina 54 Australia 53
Brazil 51
Sweden 49
U.S. 49
South Korea 44 Poland 44 U.K. 41 Ireland 41 France 40 Germany 39 Spain 37 Japan 34 Russia 32 GLOBAL 55
Brazil 80
UAE 78 Indonesia 74 China 73 Netherlands 73 Mexico 69 Singapore 67 Argentina 62 India 56 Italy 56 Canada 55 South Korea 53 Sweden 52 Japan 51 Australia 51 Spain 51 France 50 Poland 49 Germany 44
U.S. 42
U.K. 40 Russia 40 Ireland 39
Edelman’s Trust index:
After a year high of distrust in 2012, Shift back to neutral in 2013
BIG CHANGES FROM 2008
Germany +19 China +18 Canada +14 India +11
BIG CHANGES FROM 2012
Germany +16 France +14 UK +12 US +10 Composite score is an average
ages 25-64 in 20-country global total
APAC TRUST LEVELS HIGHER THAN GLOBAL AVERAGES
TRUST IN INSTITUTIONS – APAC AND GLOBAL GOVERNMENT MEDIA BUSINESS NGOs
Q11-14. [TRACKING] Below is a list of
how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics ages 25-64 and General Population
TRUST TOTAL:
60%
TRUST TOTAL:
48%
TRUST TOTAL:
64%
TRUST TOTAL:
58%
TRUST TOTAL:
63%
TRUST TOTAL:
68%
TRUST TOTAL:
57%
TRUST TOTAL:
66%
24% 16% 20% 17% 22% 17% 25% 22%
APAC Informed Publics Global Informed Publics Trust a Great Deal
NGOs REMAIN MOST TRUSTED INSTITUTION; FOUR OUT OF FIVE MARKETS WITH HIGHEST TRUST IN APAC REGION
N/ A
50%
2008 67% of markets surveyed have a trust score above 50% 2013 88% of markets surveyed have a trust score above 50%
2008 China: 48%
TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS)
58% 78% 79% 68% 70% 64% 66% 58% 60% 67% 66% 67% 75% 48% 65% 53% 74% 55% 54% 49% 59% 51% 53% 41% 28% 30% 63% 83% 81% 76% 76% 75% 73% 70% 69% 69% 67% 66% 66% 64% 64% 63% 63% 62% 61% 59% 57% 56% 55% 51% 46% 40% 37%
2012 2013
Q11-14. [NGOs TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore, Turkey and UAE) and across 26 countries
BUSINESS TRUSTED MORE THAN GOVERNMENT IN 16 OF 26 MARKETS SURVEYED
TRUST IN BUSINESS VS. GOVERNMENT
59% 82% 64% 49% 74% 56% 81% 44% 56% 52% 44% 40% 62% 56% 47% 48% 63% 58% 48% 61% 60% 77% 44% 58% 65% 74% 31% 50% 41% 33% 19% 47% 30% 57% 20% 35% 32% 32% 29% 53% 47% 40% 43% 60% 58% 48% 62% 63% 82% 49% 65% 73% 81% 44%
Q11-14. [Business in General and Government in General] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 26-country global total and across 26 countries
GAP BETWEEN BUSINESS & GOVERNMENT GROWING Globally, largest gap since 2007*
Trust in Government: 62% of markets surveyed have trust score below 50% Trust in Business: 35% of markets surveyed have trust score below 50%
Business Government
44% 77% 73% 66% 58% 57% 57% 47% 41% 39% 37% 36% 29% 26% 21% 20% 20%
8
‘People like me’ now have more power and influence to make a difference
CREDIBLE SPOKESPEOPLE
69% 67% 61% 51% 51% 50% 43% 36%
ACADEMIC OR EXPERT TECHNICAL EXPERT IN THE COMPANY A PERSON LIKE YOURSELF FINANCIAL OR INDUSTRY ANALYST NGO REPRESENTATIVE REGULAR EMPLOYEE CEO GOVERNMENT OFFICIAL OR REGULATOR
2013
66% 71% 71% 54% 69% 57% 62% 54%
2013
33% 37% 31% 15% 20% 18% 22% 15%
2013
51% 66% 50% 51% 53% 35% 34% 22%
2013
82% 77% 69% 77% 59% 62% 73% 54%
2013
65% 63% 46% 49% 50% 48% 34% 36%
2013
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be-- extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) Informed publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore, Turkey and UAE)
50%
STEADY GROWTH IN TRUST IN MEDIA OVER TIME; RESULT OF DIVERSIFICATION OF OPTIONS AND STRONG COVERAGE OF SCANDALS
TRUST IN MEDIA
52% 79% 70% 80% 65% 65% 61% 65% 42% 54% 47% 61% 61% 41% 45% 46% 57% 45% 37% 38% 49% 35% 48% 36% 43% 33% 57% 81% 79% 77% 70% 68% 66% 66% 61% 61% 60% 59% 57% 54% 51% 50% 50% 49% 47% 47% 47% 45% 45% 43% 42% 38% 26%
2012 2013
Q11-14. [Media in General TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore, Turkey and UAE) and across 26 countries
2008 50% of markets surveyed have a trust score 50% or above 2013 62% of markets surveyed have a trust score 50% or above
SKEPTICISM AND DISPERSION REQUIRES REPETITION
MAJORITY NEEDS TO HEAR COMPANY INFORMATION 3-5 TIMES TO BELIEVE MESSAGES
4% ONCE (1) 14% TWICE (2)
THREE TO FIVE TIMES
12%
TEN OR MORE TIMES (10+)
6%
SIX TO NINE TIMES (6-9)
29%
FOUR OR FIVE TIMES (4-5)
35% THREE TIMES (3)
everything you see or hear every day about companies, whether it is positive
general do you need to be exposed to something about a specific company to believe that the information is likely to be true? (Provide Space to Insert Number) Informed Publics Ages 25-64 in 26-country global total (excludes Don’t Know Responses)
social, mobile and trusted.
MOBILE IS EATING THE WORLD
smartphone use is rapidly increasing
stagnant, the future is mobile
MOBILE IN DISASTER MANAGEMENT
government’s department or local news to look for
Google’s Disaster Response Page: Jakarta Floods – January 2013
“As a company with so many high profile services that Internet users come into contact with — via mobile devices or desktops — Google’s efforts can help make a difference to those that are affected by natural disasters, either directly or via family and friends.” – TheNextWeb.com “Google has a mobile-optimized emergency page with location and contact information for shelters.” – Rappler.com
Google Disaster Response Page - Info
THAI CROWD-SOURCED FLOODING
“The concept is to provide real-time situation reports and allow people to report flood information from their locations into the system. It works as a crowdsourcing model." "We want the system to be based on crowdsourcing and social checking. Its beauty is to have a wide range of information from people. Authorities alone cannot cover the wide range
– Crowdsourcing.org
SOCIAL MEDIA IN NATURAL DISASTER MANAGEMENT
active.
share information, check up on relatives and even ask for help.
aftermath of (Japan) earthquake the use of social networking sites increased
crises, when infrastructure must be rebuilt and stress management is critical.
“Many of the government support agencies and nonprofit agencies that sprung up in the aftermath of the disaster say they use Facebook as their main portal to reach users.” "At the time [after the earthquake] Facebook was the way we kept in touch privately. People couldn't use their phones, and it was the easiest," said Takahiro Chiba, an official who organizes volunteers in the eastern seaside town of Kessenuma, where tsunamis washed huge ships ashore and caused massive oil fires.
– Pcworld.com on Japan’s quake & tsunami
INDONESIA: the government uses Facebook & Twitter to inform/connect with victims
The National Agency for Disaster Management
MOBILE & SOCIAL MEDIA IN THE HEALTHCARE INDUSTRY
research before consulting their doctors.
patient, who comes to them armed with information and data gathered online. They make themselves more accessible via a multiplicity of channels, while adhering to established codes of ethics and confidentiality
– AsiaDigitalMap.com
Social/Mobile Apps to prove
GREAT USE OF TECHNOLOGY ISN’T JUST SOCIAL; SMS STILL HAS A ROLE
advanced
media content “In East Flores, through multi-level short messages (SMS), the Health Office aims to provide better health services for pregnant mothers. Maternal mortality rates have dropped by more than 50 percent.” – Text Messages Save Lives, Tempo Online, Feb 2013
THE WAY WE WERE
PYRAMID OF AUTHORITY
VERTICAL FLOW & CONTROLLED INFORMATION “As the circle of those who decide is narrowed, as the means of decision are centralized and the consequences of decision become enormous, the course of great events often rests upon the decisions of determinable circles.”
THE NEW DYNAMIC
PYRAMID OF AUTHORITY (VERTICAL) PYRAMID OF COMMINITY (HORIZONTAL)
FROM 2000 TO 2013
FEW MANY DICTATE CO-CREATE FIXED FLEXIBLE MONOLOGUE DIALOGUE CONTROL EMPOWERMENT
TWO STRATEGIES ON STAND-BY
DISASTER MANAGEMENT
website; they need real-time information
Facebook/Website content
HEALTH ISSUE MANAGEMENT
platform to mirror your essential website content
very well
Stephen Lock Edelman Indonesia