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Nicolas Brézet Digital marketing international director nbrezet@dca.loreal.com
Nicolas Brzet Digital marketing international director - - PowerPoint PPT Presentation
Nicolas Brzet Digital marketing international director - - PowerPoint PPT Presentation
Nicolas Brzet Digital marketing international director nbrezet@dca.loreal.com Active Cosmetics - 4 - Ac tive Cosme tic s Dig ita l a mb itio n Be c ome the digital re fe re nc e of Me dic al be auty Make Digital our 3rd pre sc
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- 4 -
Active Cosmetics
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Be c ome the digital re fe re nc e of Me dic al be auty Make Digital our 3rd pre sc ribe r
Ac tive Cosme tic s Dig ita l a mb itio n
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Ste p 1 : e xpe rtise te lling
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Ste p 2 : Se rvic e / E
duc a tio n ( witho ut b o ring )
Isabelle de Lyon
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19 Co untrie s 15 to 20 % me dia SAMPL I NG
F
- r the first time , 9 wo me n filme d in the ir b a thro o m
d uring 7 d a ys, putting to the te st the triple a c tio n o f No rma d e rm a nd a na lyze d b y the Vic hy e xpe rts.
Ste p 3 : Sto ry te lling & e ng a g e me nt
No rma de rm le Dé fi
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19 Co untrie s 15 to 20 % me dia SAMPL I NG
F
- r the first time , 9 wo me n filme d in the ir b a thro o m
d uring 7 d a ys, putting to the te st the triple a c tio n o f No rma d e rm a nd a na lyze d b y the Vic hy e xpe rts.
Ste p 2 : Pro mo te ma ssive ly pro duc t tria l
a nd ra ting a nd dra ma tize it
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Ne w Nor made r m.c a
diagnostic + r e c omme ndation
Magazine T V
spot T ri ac tiv + spot drive to fac e book
Online display ads Community Ads + ke ywor ds
A F a c e book
c e ntric inte g ra te d Ca mpa ig n
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SAMPL I NG