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Sponsorship Management System How to Win Back your Time & the Game
Sébastien Auger Sponsorium sebastien@sponsor.com
Sponsorship Management System Sbastien Auger Sponsorium - - PowerPoint PPT Presentation
Sponsorship Management System Sbastien Auger Sponsorium - - PowerPoint PPT Presentation
How to Win Back your Time & the Game Sponsorship Management System Sbastien Auger Sponsorium sebastien@sponsor.com How do You Win Back your Time & the Game? MULTITASKING? http://mashable.com/2012/08/13/multitasking-infographic/
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MULTITASKING?
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http://mashable.com/2012/08/13/multitasking-infographic/
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http://mashable.com/2012/08/13/multitasking-infographic/
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STREAMLINE
MAXIMISE COMMUNITY TRANSPARENCY
ROO
RESPONSIVE
INCREASE YOUR PERFORMANCE
BUDGET METHOD
PRIORITISE
MANAGE
PORTFOLIO BENCHMARKS SHARED KNOWLEDGE BUSINESS INTELLIGENT
AUTOMATE ROI
SPONSORSHIPS
PROUVE
FILTER REPORT EVALUATE
EFFICIENT
PRODUCTIVE
OPTIMIZE
VALUATION
RESEARCH
AMBUSH MEASUREMENT ENGAGEMENT EMOTIONS STRATEGY
EVENT MANAGEMENT
COMMUNICATION
PARTNERSHIP COOPERATION
SOCIAL MEDIA
CLIENTS
SELL INTERNALLY
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mail, phone
- nline form
- nline form + database
– evaluation system
email, phone, fax, contacts Box system Internal database
What is the next step?
Evolution of Sponsorship Management System
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Sponsorship is a Service
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Systemic Environment Multi-Layered Activities Different Actors-Stakeholders
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The Next Step is… Process Automation & Added Value Tasks
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STREAMLINE
MAXIMISE COMMUNITY TRANSPARENCY
ROO
RESPONSIVE
INCREASE YOUR PERFORMANCE
BUDGET METHOD
PRIORITISE
MANAGE
PORTFOLIO BENCHMARKS SHARED KNOWLEDGE BUSINESS INTELLIGENT
AUTOMATE ROI
SPONSORSHIPS
PROUVE
FILTER REPORT EVALUATE
EFFICIENT
PRODUCTIVE
OPTIMIZE
VALUATION
RESEARCH
AMBUSH MEASUREMENT ENGAGEMENT EMOTIONS STRATEGY
EVENT MANAGEMENT
COMMUNICATION
PARTNERSHIP COOPERATION
SOCIAL MEDIA
CLIENTS
SELL INTERNALLY
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FILTER EVALUATE MANAGE REPORT
Pillars of Sponsorship Management System
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FILTER
Thousands of Sponsorship Opportunities a Year Getting Numerous Phone Calls Everyday from Properties
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FILTER
Clear Sponsorship Policy on your Web Site Publish an Online Submission Form Clear Definition of KPIs
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EVALUATE
Intuition No Approved Key Criteria or Objective
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EVALUATE
Identify Key Objectives Weight Them Accordingly Prioritize Your Objectives
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EVALUATE
PTS SCORE EVALUATION COST PER POINT EVALUATION $/PTS
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WINNER WEAK COSTLY EXPLOITABLE
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MANAGE
No Control over the Process No Clear Definition – Activities & Duties Difficulty to Measure
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MANAGE
Measurement – Controlling & Benchmarking Organizing – Activities, Roles & Coordination
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REPORT
Lots of Adhoc Reports No Reporting Ownership No Data Ownership
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REPORT
Create a List of Needed Reports with Managment Have One Reporting Guru Circle Back to your KPIs
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Keep it Simple !!! Fresh Pasta – Dating 12TH Century Ingredients: Flour Eggs Olive Oil
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Real Data 116 Brands 85,000 Sponsorship Opportunites
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FILTER EVALUATE MANAGE REPORT
Pillars of Sponsorship Management System
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447 515 559 471 464 359 200 250 300 350 400 450 500 550 600 One year or less Two years Three years or more Partnerships Proposals
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FILTER EVALUATE MANAGE REPORT
Now – Real Life Examples
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Now – Real Life Examples Chrystal Robert Lucie Lamoureux
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New Proposal logged received Assigned for review Disqualified = decline letter Possible fit = sponsee dialogue No Fit = decline letter Proceed = Internal approval process No fit after all = decline letter Approved to proceed = negotiation Approval not received = decline letter Activation & Management Post Evaluation Agreement development
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Thank You How to Win Back your Time & the Game
Sébastien Auger Sponsorium sebastien@sponsor.com