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THE ART OF USING SOCIAL SCIENCE TO COMMUNICATE FOR A CAUSE WHY ARE - - PowerPoint PPT Presentation
THE ART OF USING SOCIAL SCIENCE TO COMMUNICATE FOR A CAUSE WHY ARE - - PowerPoint PPT Presentation
THE ART OF USING SOCIAL SCIENCE TO COMMUNICATE FOR A CAUSE WHY ARE WE HERE? 1. SOCIAL SCIENCE CAN GREATLY INFORM AND IMPROVE OUR WORK 2. YET IT IS RELATIVELY UNTAPPED 3. WHEN BEST USED IT IS FOUNDATIONAL AND FORMATIVE 4. IT CAN HELP US
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WHAT MAKES PEOPLE ACT FOR CERTAIN CAUSES, BUT NOT FOR OTHERS? “People don’t choose between things, they choose between descrip6ons of things?”
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WHAT MAKES PEOPLE ACT FOR CERTAIN CAUSES, BUT NOT FOR OTHERS?
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WHAT MAKES PEOPLE ACT FOR CERTAIN CAUSES, BUT NOT FOR OTHERS?
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WHAT KINDS OF STORIES DRIVE THE MOST SOCIAL CHANGE?
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WHAT KINDS OF STORIES DRIVE THE MOST SOCIAL CHANGE?
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WHAT KINDS OF STORIES DRIVE THE MOST SOCIAL CHANGE?
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HOW DOES MEDIA SHAPE OUR OPINIONS AND LEVELS OF ENGAGEMENT?
K
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8x7x6x5x4x3x2x1
- r
1x2x3x4x5x6x7x8
HOW DOES MEDIA SHAPE OUR OPINIONS AND LEVELS OF ENGAGEMENT?
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HOW DOES MEDIA SHAPE OUR OPINIONS AND LEVELS OF ENGAGEMENT?
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HOW DOES MEDIA SHAPE OUR OPINIONS AND LEVELS OF ENGAGEMENT?
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THE TAKEAWAYS
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WHAT CAN YOU DO NOW? 1. START BY ASKING “WHAT DOES THE RESEARCH SAY”? 2. EXPLORE YOUR ISSUE AND THE BEHAVIOR CHANGE YOU’RE SEEKING 3. ENGAGE RESEARCHERS DIRECTLY - CELEBRITY AND UP AND COMERS 4. TAP INTO THE NETWORKS (WHO ELSE IS DOING INTERESTING WORK) 5. SEIZE THE OPPORTUNITY TO CREATE NEW KNOWLEDGE 6. MAKE THE TIME TO DISCUSS BIG QUESTIONS AND SHARE DEEP LEARNING
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RESOURCES 1. GREATER GOOD SCIENCE CENTER 2. THE OBSERVER (ASSOCIATION FOR PSYCHOLOGICAL SCIENCE) 3. SCIENCE OF PHILANTHROPY INITIATIVE 4. INTERNATIONAL COMMUNICATION ASSOCIATION 5. NATIONAL COMMUNICATION ASSOCIATION 6. JOURNAL OF SOCIAL ISSUES 7. MASS COMMUNICATIONS AND SOCIETY 8. JOURNAL OF MEDIA PSYCHOLOGY 9. COMMUNICATION RESEARCH
- 10. JOURNAL OF COMMUNICATION
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