The Keys to Digital Marketing and Creative Engagement ERICA EYRING - PowerPoint PPT Presentation
The Keys to Digital Marketing and Creative Engagement ERICA EYRING Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and
The Keys to Digital Marketing and Creative Engagement
ERICA EYRING Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and non-travel brands. She previously worked at Yahoo! with a focus on e-commerce. Fun Fact: Erica has traveled to 6 continents and 25 countries
LEADING GLOBAL BRANDS 35 200+ 75+ Languages Sites Countries 3
THE KEYS TO DIGITAL MARKETING BE AUTHENTIC INSPIRE LEAN ON STRATEGIC TO YOUR THROUGH CREATIVITY & PARTNERSHIPS BRAND INTERACTIVTY
BE AUTHENTIC
bcexplorer.expedia.com
INSPIRE THROUGH INTERACTIVITY
CONSIDER STRATEGIC PARTNERSHIPS
RESULTS BOSTON JMC 24:1 20% RETURN ON INCREASE YOY ROOM ADVERTISING SPEND NIGHT DEMAND Campaign dates: December 15, 2016 – February 28, 2017
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