The REAL project The platform for collaboration between companies - - PowerPoint PPT Presentation

The platform for collaboration between companies and university research units in North Portugal and Spain

European European Regional Regional Development Development Fund Fund Cross Cross-border border Cooperation Cooperation Operative Operative Program Program Spain Spain – Portugal Portugal 2007 2007-2013 2013

The REAL project

Eduardo Rosa Universidade de Trás-os-Montes e Alto Douro

Summary

1 - The rationale 2 - Two systems- Univ vs Comp 3 - Actions for a possible approach between the two systems 4 – Our action- The REAL Project 5 - Other goals

1 - The rationale

• The challenge for higher competitiveness
• f the Universities, Companies and

ultimately at country level

The business ecossystem

Business firms in competition

Research and educational institutions Customer markets Government and Judiciary Media Suppliers and complementars Regulatory and standard bodies Financial institutions Human capital

SOURCE: D. TEECE

Innovation and science based knowledge economy are becoming the centre of all governance policies in the world Innovation and science based knowledge economy are becoming the centre of all governance policies in the world Emergency to run after the investments in innovation Emergency to run after the investments in innovation

Annual growth rate of the scientific publications, 1995-2005

High competition High competition

Annual average growth of expenditure in research 1995-2005 (%)

Money, a key resource Money, a key resource

FI D K C H IL US JP DE U K BE IE LU NL IS FR CA AT NO AU EE IT CZ SI ES CY MT EL HU HR LT SK PL PT BG LV RO TR SE

2003

C H FI D K IL JP US DE U K LU IS BE NL IE FR CA AT NO AU SI EE CZ IT ES CY MT EL HU PT LT HR SK PL BG LV RO TR SE C H FI D K IL JP DE US U K LU IE IE BE NL FR AT CA NO EE AU SI CZ IT ES CY MT EL HU LT PT HR SK PL BG LV RO TR SE C H FI D K IL JP DE LU US U K IE IS BE FR NL AT CA NO EE SI AU CZ IT ES CY MT LT PT HU EL SK PL HR BG LV RO SE TR C H FI IL D K JP DE U K US LU IS IE AT NL FR BE CA EE AU NO CZ SI IT CY ES MT LT HU EL PT SK PL HR BG LV RO SE

2004 2005 2006 2007 Leaders Followers Moderate Catching up

TR

European Innovation Scoreboard 2008

Innovation performance

AT IE LU BE FR NL CY EE SI CZ SP PT GR IT MT HU SK PL LT RO LV BG

2008

SE FI DE D K U K TR

0,2 0,6 0,5 0,4 0,3

2008

2 – Two systems

• The Universities versus Companies

Structure Structure How is the offer and demand of knowledge positioned? How is the offer and demand of knowledge positioned? 2 systems, 2 different realities, 2 objectives 2 systems, 2 different realities, 2 objectives Human Resources Human Resources Organization Organization Human Capital Human Capital Univ Univ Comp Comp

Two levels of analysis and intervention

Company Company Business Plan Business Plan > Profit > Profit University University Teaching Teaching Research Research Extention Extention Activities Plan Activities Plan

• Graduation
• Publications
• Graduation
• Publications

How is the offer and demand of knowledge positioned? How is the offer and demand of knowledge positioned? 2 systems, 2 different realities, 2 objectives 2 systems, 2 different realities, 2 objectives

Company benefits from the multidisciplinary approach Company benefits from the multidisciplinary approach

Research is just part of the activity

Dispersion of knowledge & Usually no multidisciplinarity Dispersion of knowledge & Usually no multidisciplinarity

How is structured the offer of knowledge? How is structured the offer of knowledge?

• Poor marketing
• Difficulties on transfer knowledge
• Entrepreneurship (not common on

teaching staff)

• Poor marketing
• Difficulties on transfer knowledge
• Entrepreneurship (not common on

teaching staff) Teacher/Researcher Teacher/Researcher School/Faculty/Dep School/Faculty/Dep Research Group Research Group Research Unit Research Unit University University

The demand of knowledge (Company) The demand of knowledge (Company)

Timings Timings Organization Organization

Own research resources (Material & Human Capital) ? Own research resources (Material & Human Capital) ?

Objectives Objectives

Constant up-grade, creativity, innovation?

(Plans a product or process and is already thinking ahead?)

We should not be system reproducers

Constant up-grade, creativity, innovation?

(Plans a product or process and is already thinking ahead?)

We should not be system reproducers

3 - Actions for a possible approach between the two systems

The steps and major key actions to the approach U-C The steps and major key actions to the approach U-C

• Mutual knowledge
• Mutual knowledge

1st Step

(Typical personel)

• Integration of objectives
• Integration of objectives
• Credibilization/trust
• Credibilization/trust

The steps and major key actions to the approach U-C The steps and major key actions to the approach U-C

• Portfolio
• Portfolio
• Workshops
• Workshops
• Offer short stay to staff of the C
• Offer short stay to staff of the C

2nd Step

(The open up of the Univ)

2nd Step

(The open up of the Univ)

• Sectorial open days to C
• Sectorial open days to C
• Joint activities (projects, leaflets,

marketing of research, …)

• Joint activities (projects, leaflets,

marketing of research, …)

The steps and major key actions to the approach U-C The steps and major key actions to the approach U-C

• Curriculum (Graduate & Pos-graduate)
• Taylor-made courses with input of

the companies (definition of competences)

• Curriculum (Graduate & Pos-graduate)
• Taylor-made courses with input of

the companies (definition of competences)

• Short intensive training
• Up-grade of the company’s staff
• Bench training
• Knowledge recycling
• Short intensive training
• Up-grade of the company’s staff
• Bench training
• Knowledge recycling

3d Step

(Teaching/Traini ng market

• riented)

3d Step

(Teaching/Traini ng market

• riented)

4 – Our action- The REAL Project

• Scope
• The problem
• Objectives
• Major actions
• Other purposes

Where Where we we are? are?

University Technological Centre Governement Business Association

The The problem problem to to solve... solve...

Companies in Agro-Sea-Food sector are small, atomized with limited innovation aptitude We are far from the average levels of well-being of European Union Not effective impact of R&D activities was achieved until now

North Portugal Galicia Total Population 3.745.236 (37%) 2.772.533 (7%) 6.517.769 Area 21.285 km2 29.574 km2 50.859 km2

Objective Objective

To perform a structured cooperative knowledge network;

Technological development Increase of competitiveness Internationalization

To promote the innovation in the food sector in the euro-region North Portugal–Galicia

Major Major actions actions

1: To built a net of collaboration

between Universities and Research Centres and Companies

2: To built a catalogue of services

(Technological, Consultancy, Formation) from the expertise of partners

3: To carry out sectorial and

intersectorial Workshops and short term training mobilities between industries and R&D centres

4: To promote the technological

transference by means of collaborative R&DT projects

Major Major actions actions

Other Other purposes purposes

 To achieve critical mass in the food sector  Improve SMEs access to research centers  Promote R&D activities in order to improve competitiveness in the border areas  Create an Obervatory for the transfer of innovation towards SMEs and microenterprises  Promote the innovation in the differentiation of local products  Transfer technical and scientific knowledge to the companies

The Transference of Knowledge

Science Knowledge Observatory National & International Science Knowledge Observatory National & International

Offer and promotion of knowledge and incentive to innovation Offer and promotion of knowledge and incentive to innovation

Transference

• f

knowledge Transference

• f

knowledge

Information Information

Training Training

Technical & Scientific Support Technical & Scientific Support Knowledge producers IDE+I Knowledge producers IDE+I Consummer Consummer Raw material Raw material Processing Processing

Marketing & Comercialization Marketing & Comercialization

U C

Research more oriented towards the thematics

• f the companies

STRONGER LINKS COMPLEMENTARITY COLECTIVE INTELIGENCE

• THANK YOU VERY MUCH

THANK YOU VERY MUCH

EUROPEAN COMMISSION EUROPEAN COMMISSION

www.rede www.rede-

• real.eu info@rede

real.eu info@rede-

• real.eu

real.eu

Is the organizational structure of the Univ adequate for cooperation with C? Is the organizational structure of the Univ adequate for cooperation with C? Are the professors marketeers? Are the professors marketeers?