THE TOP 5 MARKETING TIPS YOU NEED TO KNOW 1 Company proprietary - PowerPoint PPT Presentation

Hubzone Conference, Chantilly, VA, 2019 THE TOP 5 MARKETING TIPS YOU NEED TO KNOW 1 Company proprietary

SUBTITILED 2 Company proprietary

But, I’m in SAM 3 Company proprietary

I have a website 4 Company proprietary

I’m good. Right? 5 Company proprietary

This is Not a Presentation All About Instagram Facebook LinkedIn Twitter 6 Company proprietary

Allow Me to Introduce Myself 7 Company proprietary

SHANA COSGROVE Founder and CEO of NYLA Managing Partner of VitalUP Marketing 8 Company proprietary

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Here’s What We’re Going to Talk About CONTENT SEO VIDEO LINKEDIN ANALYTICS 11 Company proprietary

Tip #1 - CONTENT 12 Company proprietary

Who is Your Target Audience? • Potential Hires • Partners • Government 13 Company proprietary

CORRECT 14 Company proprietary

Catchy Headlines and Images 15 Company proprietary

Help, Inform, Motivate, Inspire, Entertain, Connect 16 Company proprietary

Tip #2 - SEO 17 Company proprietary

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On-Page SEO 19 Company proprietary

Tip #3 - VIDEO 20 Company proprietary

FACTS • One-third of online activity is spent watching video • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes) • Data compiled by HubSpot suggests 30 seconds might be an ideal time frame, as Instagram videos that received the most comments typically averaged about 26 seconds in length. • 51% of marketing professionals worldwide name video as the type of content with the best ROI • The average user spends 88% more time on a website with video 21 Company proprietary

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SUBTITLES • 85% of Facebook videos are watched without sound • Video Completion Rate of No Subtitles vs. Subtitles: 66% to 91% • Over 28 Million Americans are deaf or hard of hearing • Subtitles Improve Comprehension • Subtitles Result in 15% More Sharing, 17% Better Reactions, 26% More Call-to-Action Click-Throughs • Subtitles Improve SEO via Dwell Time Resulting in Higher SEO Rankings 25 Company proprietary

Tip #4 - LINKEDIN 26 Company proprietary

Company Page 27 Company proprietary

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Tip #4 - ANALYTICS 29 Company proprietary

DATA IS YOUR FRIEND 30 Company proprietary

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BE AGILE 33 Company proprietary

QUESTIONS? 34 Company proprietary