Unlocking Urban Mobility Behaviour Change Joint Project Conference: - - PowerPoint PPT Presentation

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Unlocking Urban Mobility Behaviour Change Joint Project Conference: - - PowerPoint PPT Presentation

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Unlocking Urban Mobility Behaviour Change Joint Project Conference: MOBI, PTP-CYCLE, STARS Thursday, 18 February 2016 BIP Place Royale 11 1000 Brussels, Belgium 1 Very Important Information Wifi name: ZINNEKE Wifi code:

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“Unlocking Urban Mobility Behaviour Change”

Joint Project Conference: MOBI, PTP-CYCLE, STARS Thursday, 18 February 2016 BIP Place Royale 11 1000 Brussels, Belgium

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Very Important Information 

  • Wifi name: ZINNEKE
  • Wifi code: bebrussels01
  • Conference Twitter accounts

STARS @STARSEuropeOrg PTP-Cycle @PTPCycleEU MOBI @filemijder #MOBIPTPSTARS

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Event recorded

  • Please note: This event will be recorded for distribution

through various projects' dissemination channels.

  • All audience members (or parents/ guardians of minors

attending the event) agree to the possibility of appearing

  • n these recordings by virtue of attending the event or

participating in the event.

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Agenda

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Time Session Speakers

12:45 - 13:15 Introduction to the projects - Plenary session Paul CURTIS, LEPT In-house consultant Sander BUNINGH, Team Leader, DTV 13:15 - 13:45 Key note - Plenary session Helmut PARIS, Traffic Psychologist, Ministry of Mobility & Public Works, Belgium 13:45 - 14:30 Experts debate - Plenary session Matthias VAN WIJNENDAELE, Cabinet of the Brussels Minister

  • f Mobility and Public Works

Karen VANCLUYSEN, Secretary General, Polis Network Stephan RENNER, Project Officer, EASME Neil SMITH, Senior Project Officer, Sustrans Benedicte SWENNEN, Urban Mobility Officer, European Cyclists’ Federation 14:30 - 15:00 Coffee & Tea Break 15:00 - 17:00 Parallel sessions STARS, PTP-Cycle, MOBI breakout sessions 17:00 - 17:30 Coffee & Tea Break 17:30 - 18:00 Participants debate: real experiences from the projects - Plenary session 18:00 - 18.30 Awards ceremony Didier GAMBIER, Head of Department, EASME

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Introduction to the projects

Paul CURTIS

London European Partnership for Transport (LEPT)

Sander BUNINGH

DTV Consultants

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Unlocking Urban Mobility Behaviour Change - STARS

Brussels 18 February 2016

Introduction Paul CURTIS LEPT – In house consultant

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STARS Introduction

  • Incentivised students, teachers and parents to cycle and

walk to school through 2 behaviour change mechanisms

  • 188 Primary & 89 Secondary Schools participated

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Why target school journeys?

  • In some European cities, education
  • related journeys make up more

than half of peak hour traffic

  • Same destination and defined

audiences make targeting easier

  • School journeys normally less than

5Kms making cycling and walking a viable alternative.

  • Changing perceptions and mobility behaviour at a young

age can lead to long-lasting impact

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What is the STARS accreditation scheme? Primary Schools

  • Schools awarded with Gold, Silver and Bronze

accreditation for activities and lessons promoting modal shift to cycling and walking

  • Standardised criteria for to achieve accreditation levels
  • Allows schools & students to plan, resource & participate

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What is the STARS accreditation scheme? Primary Schools

  • BRONZE – School Signs Letter
  • f Commitment
  • SILVER – Modal shift achieved

to cycling / walking

  • GOLD - Five initiatives to promote safe cycling and

walking integrated into curriculum / class programme

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What is the STARS Peer-to-Peer scheme? Secondary Schools

  • Youth Travel Ambassadors appointed to act as cycling

champions, also acquiring new skills and confidence

  • Students devise like-minded promotional campaigns

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What is the STARS Peer-to-Peer scheme? Secondary Schools

  • Local workshops led by STARS Advisers
  • Youth Travel Ambassadors recruited and trained
  • Design and delivery of initiatives
  • Cycle challenges

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Results

  • Primary Schools:
  • 188 schools from 9 EU cities
  • Accreditation levels after two years:

– Gold = 20 schools – Silver = 39 schools – Bronze = 67 schools

  • Secondary Schools
  • 89 schools set up Youth Travel Ambassador Schemes
  • 600 students appointed as Youth Travel Ambassadors
  • 1,000 activities carried out
  • 51,000 students involved in activities

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Impact

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Modal Share Average across 9 STARS Cities Car BEFORE Car AFTER Bike BEFORE Bike AFTER Est Car KMs reduced p.a. (av journey 2.5km) Primary Schools 28% 26% 9% 12% 360,000 KM Secondary Schools 11% 10% 3% 4% 270,000 KM

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Join STARS Europe!

  • The network continues!
  • All new municipalities welcome
  • Downloadable guides
  • Set up your own programmes using our winning formula

and marketing tools

  • http://starseurope.org/

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Further information

  • STARS Coordinator
  • LEPT - London European Partnership for Transport
  • Andrew.luck@lept-eu.org
  • Paul.curtis@lept-eu.org
  • http://starseurope.org/

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Introduction to PTP-CYCLE

Unlocking Urban Mobility Behaviour Change Brussels

18 February 2016 Paul CURTIS LEPT In-House Consultant

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Partners

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What is PTP?

  • Tailored travel advice
  • One to one conversation
  • Open questioning
  • Motivational
  • Solutions specific to needs

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Households Workplaces Universities In the Field

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PTP Steps to Success

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Information & services

 Bike training  Saddle and backpack covers  High visibility jackets  Maps and Journey Planning websites  Info on benefits of cycling: health, journey time  Mobile phone apps: routes and gamification  Tailored mobility guide per workplace  Services and tools: Bike repairs and maintenance

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Results

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Impact

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Workplace PTPs University PTPs Residential PTPs In the Field PTPs Total PTPs delivered

8,500 17,000 14,500 7,300 47,300

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Deliver your own PTPs

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Resource http://ptpcycle-europe.eu/resources Lang PTP Planning Guide Scoping and segmenting a receptive target audience PTP Champions Resource Pack Provide your champions with the materials and guidance they need to enthuse!

EN, ES, SI, LV, NE

Motivational Interviewing techniques Training resource on how to deliver successful travel advice conversation Training Manual for Fieldwork Staff Equip local deliver teams with the necessary tools, approaches and skills to successfully implement a PTP programme

EN, ES, SI, LV, NE

PTP Methodologies: Residential, Workplace, University, In the Field Guides give best practice processes involved in delivering 4 types of PTP programme, step by step, drawing from experiences in the project

EN, ES, SI, LV, NE

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Further information

PTP-CYCLE Coordinator LEPT - London European Partnership for Transport Andrew.luck@lept-eu.org Paul.curtis@lept-eu.org www.ptpcycle-europe.eu

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MOBI - behavioral change by serious gaming

Unlocking Urban Mobility Behaviour Change

Brussels 18 February 2016

General introduction Sander Buningh – DTV Consultants

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From5To4

Goal

A fun way to let employees travel and work in a smarter way, with the aim of having 20% less car traffic during rush hours. Of every 5 working days, 1 day without car.

“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”

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From5To4

Why a mobility game?

  • Smarter travelling and smarter working is being

introduced in many ways.

  • Not many examples of presenting this as a

challenge.

  • Gamification succesfull in other fields.
  • Breaking habitual behaviour (and monitoring).
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From5To4

EU project ‘MOBI’

Game environment is the smart (and fun) link between people, information and alternatives.

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From5To4

messages rankings progress dashboard information

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From5To4

Success factors

  • Team spirit
  • Freedom of choice
  • Competition
  • ‘Flow’ (ease, fun, design)
  • Monitoring
  • Autonomy
  • It links to the ambitions,

goals and measures of the organization.

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From5To4

Benefit examples:

City of Eindhoven:

  • 55 participants, 6mths, fuel saved: 6.000 euro

Verkeersonderneming:

  • 26p, 4mths, 22% less rush hour trips by car

TNO Research Institute:

  • 200p, 4mths, 4.000kg CO2 saved

Rotterdam School of Management:

  • 30p, 4ths: 122.000 calories burned
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From5To4

Lessons learned

  • Recruitment: carrot we have, stick needed?
  • Tool: continuous tool development
  • Behaviour change: competition main driver MOBI
  • Implementation: different strategies possible, best

experiences with ‘top down‘

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From5To4

Break out sessions

  • Effective changing behaviour elements

Jan Christiaens, Mobiel 21

  • Motivation and ambition: recruitment approaches

Ina Karova, Energy Agency of Plovdiv

  • From5To4 within local authorities

Leea CATINCESCU, ABMEE

  • Best practices, results and policy recommendation

Joao Bernardino, TIS

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From5To4

Information

  • www.mobi-project.eu
  • 6x country site, example http://www.f5t4.co.uk/
  • Animated videos (https://vimeo.com/40157708)
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Key note

Helmut PARIS

Traffic Psychologist Flemish Ministry of Mobility and Public Works

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Helmut Paris

Traffic Psychologist

Unlocking Urban Mobility Behaviour Change: Joint Project Conference: MOBI, PTP-CYCLE, STARS Brussels, February 18th, 2016

Tapping into human psychology

WHAT MAKES US CHANGE BEHAVIOUR?

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THEORY OF PLANNED BEHAVIOUR (AJZEN 1988, 1991)

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SOME KEY ASPECTS

  • 1. Psychological theories=> explaining human

behaviour and offering indicators for change.

(‘evidence-based’ => ‘make use of it’)

  • 2. Behavioural change => also a matter of intention
  • 3. Self-efficacy => seems to be a very special factor

in generating behaviour

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SUSTAINABILITY

Behavioural Change for Sustainable Urban mobility

Sustainable

Behavioural Change for Urban mobility

?

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HOW TO AFFECT SUSTAINABLE TRAVEL BEHAVIOUR?

SOME RELEVANT POINTS

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TRAVEL BEHAVIOUR

  • very complex activity
  • people have to process a lot of information
  • route, signalisation, behaviour of other road users, …
  • partially conscious
  • route planning , timing, mode of traveling (e.g. by car, bus,

bike,…)

  • but most of the time unconscious
  • automatic behaviour such as using brakes, pushing the gas

pedal, also psychological information processes, …even mode of traveling

  • …
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DETERMINANTS OF TRAVEL BEHAVIOUR

travel behaviour unconscious, automatically contextual of socio- ecological determinants conscious, more intentional behaviour social cognitive determinants

Status of personal control Influence factors for behaviour change

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SOCIO-ECOLOGICAL APPROACH

  • Background
  • environmental factors do have a significant effect on

human behaviour => achieving desirable behaviour by creating a traffic environment that is promoting sustainable mobility

  • Basic theories:
  • Learning theory (incl.)
  • Classical conditioning en reinforcement (Pavlov, 1927)
  • Influence traffic behaviour via
  • Antecedents
  • Consequences
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SOCIAL-COGNITIVE APPROACH

  • Background
  • Focus on social cognitive determinants of traffic

behaviour

  • traffic behaviour: conscious / intentional
  • psychological behaviour theories to identify internal

cognitive variables and external social factors => creating sustainable traffic behaviour by building up the personal capacity of the road user.

  • Basic theories:
  • Risk Homeostasis Theory (Wilde, 1982)
  • Health Belief Model (Rosenstock, Strecher & Becker, 1994)
  • Theory of Reasoned Action (TRA, Ajzen, 1980)
  • Self-efficacy theory (Bandura)
  • Theory of Planned Behaviour (TPB, Ajzen, 1988,1991)
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CHANGING TRAFFIC BEHAVIOUR

Health psychology: => 3 strategies for preventive behaviour change:

1) Education/ sensitization

  • Capacity building, transfer of knowledge and experience

2) Facilitation

  • encouraging desirable behaviour
  • discouraging undesirable behaviour

3) Advocacy

  • Enforcement/ legislation
  • Creating an environment that makes the undesirable behaviour

(almost) impossible

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SUSTAINABLE BEHAVIOUR CHANGE

Desirable behaviour

  • f road

users

Intervention

FACILITATION EDUCATION ADVOCACY

Intervention strategies

Sustainable mobility

Objective

Education Engineering Enforcement

Measurements

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CONCLUSIONS

One problem => a mix of measures!

(e.g. a local safety problem of speeding: educational measure combined with infrastructure and policy control)

 Human behaviour – especially in road traffic – is

very complex.

 Nobody is changing voluntary, whether one is

convinced.

 Problems in mobility usually can not be solved with

  • ne action!

 Need for public support

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SCENARIO 1:

What if ask you to change your behaviour? “I ask you not to travel any more from home to work by using the bike when the distance is more than 15 km!”

…

…I’m the CEO of a company, you are my employee…

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SCENARIO 2:

What if I ask you to change your behaviour? “I’m asking you not to travel any more from home to work by using the bike when the distance is more than 5 km! If you still want to use the bike I will ask you to pay 1 Euro per day (for insurance, work absenteeism caused by accidents)!”

…

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SCENARIO 3:

What if I ask you to change your behaviour? “I’m asking you not to travel any more from home to work by using the bike at all! It’s dangerous and I don’t like it.”

= > now,…. I’m not only asking you to change a behaviour, I’m asking you to change your LIFESTYLE!!!!

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CHANGING BEHAVIOUR OF HUMAN BEINGS

needs:

1) RESPECT 2) EMPATHY 3) TIME

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FACTORS THAT INFLUENCE THE ADOPTION OF NEW BEHAVIOUR

  • Relative advantage
  • Compatability
  • Observability
  • Simplicity
  • Opportunity to try out
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Helmut Paris

  • Traffic Psychologist –

Flemish Ministry of Mobility and Public Works Policy Divison of Traffic Safety Koning Albert II-laan 20 bus 2 1000 Brussel tel: 02/553.14.86 fax: 02/553.71.08 e-mail: helmut.paris@mow.vlaanderen.be

THANK YOU!

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Experts debate

Matthias VAN WIJNENDAELE Cabinet of the Brussels Minister of Mobility and Public Works Karen VANCLUYSEN Secretary General, Polis Network Stephan RENNER Project Officer, EASME Benedicte SWENNEN Urban Mobility Officer, European Cyclists’ Federation Neil SMITH Senior Project Officer, Sustrans

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Coffee & Tea Break

14:30 - 15:00 Espace Belga – 1st floor

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Parallel sessions

15:00 – 17:00

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STARS PTP-CYCLE MOBI Room Zinneke 2nd floor Room Magritte 2nd floor Room Brel ground floor

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Coffee & Tea Break

17:00 - 17:30 Espace Belga – 1st floor

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Participants debate

Student Muhummad Amaan Mapara and teacher Usman Mapara, Tawhid Boys School

from STARS

Pedro Soares and Susana Cortez, ANA Aeroportos de Portugal

Commuters from MOBI

Wim DE SMET, mobility manager at Securex

Champion from PTP-Cycle

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Awards ceremony

18:00-18:30 Didier GAMBIER Head of Department, EASME

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Meeting/Event Name

STARS Award Ceremony 2016

Joint Project Conference: MOBI, PTP-CYCLE, STARS 18 February 2016

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STARS Award Ceremony 2016

9 local partners

Bielefeld, Brussels, Budapest, Edinburgh, Hackney, Krakow, Madrid, Milan, Noord Brabant

STARS accreditation awards: Best Performing Primary Schools Pan-EU STARS YTAS awards ceremony: Best Performing Secondary Schools / Winners of the Cycle Challenge 17 winning schools

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Madrid

CEIP Ermita del Santo & Colegio Montserrat

Best Performing Primary Schools Spain

Colegio Ágora

Best Performing Secondary School Spain

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Bielefeld

Martinschule

Best Performing Primary School Germany

Gesamtschule Quelle

Best Performing Secondary School Germany

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Brussels

Maria Boodschaplyceum

Best Performing School Belgium

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Budapest

Kandó Téri Általános Iskola

Best Performing Primary School Hungary

Békásmegyeri Veres Péter Gimnázium

Best Performing Secondary School Hungary

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Edinburgh

Nether Currie School

Best Performing Primary School Scotland

Liberton High School

Best Performing Secondary School Scotland

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Hackney

  • St. Scholastica’s School

Best Performing Primary School England

Tawhid Boys School

Best Performing Secondary School England

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Krakow

Szkoła Podstawowa nr 1 im. Komisji Edukacji Narodowej

Best Performing Primary School Poland

Gimnazjum nr 16 im. Króla Stefana Batorego

Best Performing Secondary School Poland

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Milan

Scuola primaria Pisacane e Poerio

Best Performing Primary School Italy

Scuola secondaria Monteverdi

Best Performing Secondary School Italy

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Noord Brabant

International School Eindhoven

Best Performing School Netherlands

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Congratulations!!!

Martinschule, Bielefeld Gesamtschule Quelle, Bielefeld Maria Boodschaplyceum, Brussels Kandó Téri Általános Iskola, Budapest Békásmegyeri Veres Péter Gimnázium, Budapest Nether Currie Primary School, Edinburgh Liberton High School, Edinburgh St Scholastica's Primary School, Hackney, London Tawhid Boys School, Hackney, London Szkoła Podstawowa nr 1 im. Komisji Edukacji Narodowej, Krakow Gimnazjum nr 16 im. Króla Stefana Batorego, Krakow CEIP Ermita del Santo, Madrid Colegio Montserrat, Madrid Colegio Ágora, Madrid Scuola primaria Pisacane e Poerio, Milan Scuola secondaria di primo grado Monteverdi, Milan International School Eindhoven, Noord Brabant Ratsgymnasium (Bielefeld) Weiss Manfréd Szakközépiskola (Budapest) Keleti Károly Szakközépiskola (Budapest) Gayhurst Primary School (Hackney) Stormont House School (Hackney)

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