WERE IN THIS TOGETHER: COVID-19 NON-PROFIT SECTOR SURVEY - KEY - - PowerPoint PPT Presentation

YOU ARE PASSIONATE ABOUT SOCIAL CHANGE. WE ARE PASSIONATE ABOUT EQUITY PHILANTHROPY.

WE’RE IN THIS TOGETHER: COVID-19 NON-PROFIT SECTOR SURVEY - KEY FINDINGS

PRESENTED BY MIDE AKEREWUSI, STEVE RICHTER, AND LAURA KIM

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AgentsC is an international, non-profit consulting firm, based in Toronto, Canada. We offer comprehensive, transformational change services to clients wanting to achieve sustainable, revenue growth, as well as rigorous program evaluation and impact measurement of their projects.

ABOUT AGENTSC AND ANALYTICS 2

Analytics - provides the rationale for a research and evaluation service focusedon producing nonprofit sector insight for the purpose of amplifying AgentsC’s fundraisingconsulting while also leveraging new areas of knowledge form research into the non-profit sector.

TODAY'S AGENDA

• 1. Introduction to AgentsC
• 2. Background to the survey
• 3. Words reflecting our times
• 4. Key findings
• 6. Conclusions
• 7. Strengths and limitations of the survey
• 8. Next steps
• 9. Questions

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AGENTSC’S COVID-19 SURVEY

We have the answers to the most important questions being asked by non-profit employees and volunteers: 1. What personal concerns do staff and employees have at present? 2. Who’s staying and who aims to leave the sector? 3. What priorities is the non-profit sector addressing during this time? 4. What are the factors for fundraising success during COVID-19?

• Administered during the entire month of April;
• 131 respondents across Canada;
• Bilingual (English/French);
• “Releases” highlighting specific topics to be released soon.

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Words reflecting our times 5

Key findings

How was fundraising affected by COVID-19 and how did organisations respond to it? How prepared were organisations for such a crisis?

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Personal concerns

Health and safety is the most frequently cited concern. Followed by performing well while working remotely.

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20% 13% 9% 12% 15% 11% 12% 4% 4% 0% 5% 10% 15% 20% 25% Health issues

• physical

and/or mental Following through with fundraising plans and asks Job security Maintaining donor/partner relationships Performing my job well and meeting expectations while working remotely Program delivery and impact on participants Work-life balance Meeting my personal work goals Other

My top three personal concerns right now

Who is staying or leaving the sector? 8

2% 9% 16% 24% 46% 2% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Completely agree-I'm leaving Agree Neutral Disagree Completely disagree - I'm staying Don't know No response

The COVID-19 has changed my mind about my career in the non-profit sector

70% are staying, against

• nly 11% who

are leaving because of the COVID-19 crisis.

Who is staying or leaving the sector? 9

81% 30% 19% 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Staying Leaving

Relationship between supportive or critical of non-profit future and staying or leaving the non- profit sector

Supportive Critical

Those staying are more likely to see the future of their

• rganisation

positively than those leaving

The sector’s general priorities 10

22% 19% 12% 12% 11% 11% 6% 5% 1% 0% 5% 10% 15% 20% 25%

Health and well being of our staff and people we serve Accountability to groups and people we serve Reallocation of budget Other Meeting year end goal to ensure continued

• perations

Accountability to donors Staying on track

• f strategic plan

Maintaing healthly donor pipeline Accountability to program participants

Currently, my organization's current top two priorities are:

Again, health is a top concern, followed by accountability

The sector’s revenue-generating priorities 11

25% 23% 94% 15% 49% 36% 9% 34% 20% 24% 32% 95% 9% 52% 35% 12% 7% 2% 0% 20% 40% 60% 80% 100% 120% D i r e c t m a i l O n l i n e M a j

• r

G i f t s E a r n e d G r a n t s M i d

• l

e v e l P l a n n e d E v e n t s S p

• n

s

• r

s h i p s

Organisation's top 3 revenue-generating priorities, before and during COVID-19 outbreak

Before COVID-19 During COVID-19

Overall, drops in events, sponsorships and earned revenue have coincided with increases in

• nline and

planned giving

The sector’s revenue-generating priorities – black participants 12

17% 23% 97% 3% 40% 17% 13% 47% 27% 20% 67% 97% 7% 50% 27% 13% 13% 10% 0% 20% 40% 60% 80% 100% 120% D i r e c t m a i l O n l i n e M a j

• r

G i f t s E a r n e d G r a n t s M i d

• l

e v e l P l a n n e d E v e n t s S p

• n

s

• r

s h i p s

Organisation's top 3 revenue-generating priorities, before and during COVID-19 outbreak - Black respondents

Before COVID-19 During COVID-19

Only events and sponsorships have suffered. Online giving has shown significant growth

The sector’s revenue-generating priorities – white participants 13

27% 12% 93% 16% 53% 39% 7% 34% 19% 27% 34% 96% 8% 49% 41% 11% 7% 0% 0% 20% 40% 60% 80% 100% 120% D i r e c t m a i l O n l i n e M a j

• r

G i f t s E a r n e d G r a n t s M i d

• l

e v e l P l a n n e d E v e n t s S p

• n

s

• r

s h i p s

Organisation's top 3 revenue-generating priorities, before and during COVID-19 outbreak - White respondents

Before COVID-19 During COVID-19

Events, sponsorships and earned suffered dramtically, while online grew significantly.

Risk management

Organizations with an effective risk management and business continuity strategy are experiencing increased donations, and seeing less attrition among current donors.

6% 13% 25% 31% 6% 13% 2% 13% 26% 10% 17% 27%

0.% 10.% 20.% 30.% 40.%

Poor or very poor Good or very good

Increased communications Ceased donations Don’t know Decreased donations Increased proactive donations Increased sollicited donations

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The key to meeting fundraising goals during COVID-19

There is a connection between good risk management and confidence in meeting revenue goals for 2020

100% 59%

0% 25% 50% 75% 100% 125%

Poor or very poor Good or very good Definitely will and probably will Definitely will not and probably will not

41% 0%

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Conclusions

• Top concern for employees and
• rganizations alike is health;
• Vast majority of non-profit want to stay in

the sector;

• Significant losses in sponsorship and

events coincide with investments in online giving;

• Online giving and race – black

participants were more likely to have invested in online giving;

• A robust business continuity

plan is a necessity for all during COVID-19;

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Strengths

• Racial/ethnic diversity of

respondents; 41% non-white;

• Captured demographic indicators;
• Organisational responses before

and after COVID-19.

• Sample size;
• Racial diversity from non-black,

non-white participants;

• Linguistic diversity of

participants (French).

Limitations 17

Application and Takeaway 18

• COVID-19 is impacting the non-profit sector in a variety of challenging ways, however

continuing to be ’adaptable’ and ’hopeful’ during these times can make a big difference.

• Taking care of self, teams and stakeholders should remain priorities for all staff and

volunteers.

• Major gifts continue to present significant opportunities for fundraising during COVID-19. More

should be done to stay in contact with, and reach out to donors and prospects.

• Strong risk and continuity strategies can make a difference to fundraising results. Teams

should evaluate the risks to fundraising and create new ways of engage in new and existing donors

• Use of technology within fundraising appears to be on the raise. Black fundraisers express

higher adoption of technological tools to support fundraising practices.

Next steps

• Comprehensive report sent
• In-depth discussion on risk management during COVID-19
• Release of anonymized data
• Feedback from participants

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Questions?

AgentsC 1.416.557.7597 East Room 50 Carroll Street Toronto, ON M4M 3G3 mide@agentsc.ca steve@agentsc.ca laura@agentsc.ca

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