Who Is Design & Promote A Naperville Based Inbound Marketing - PowerPoint PPT Presentation

Who Is Design & Promote A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.

What We Do • Custom Website Designs That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation

Non Profits We Support

What We Will Cover Today • Latest Google algorithm changes • Advanced keyword research • Content marketing strategies • How to create a perfect blog post for SEO • Backlink strategy changes you need to make • Setting up Google authorship

Google’s 200 Ranking Factors

Google Changes - 500 – 600 times/Year • http://moz.com/google-algorithm-change • Social Signals - December 2010 • Panda - February 23, 2011 • Penguin - April 24, 2012

What Is The Job Of A Search Engine? • To deliver the right answers when people are searching online Your Job Should Be: • For your website to be the right answer

History Of SEO • Then- • Add keywords to page titles • Get lots of anchor text backlinks • Now- • It is hard to rank websites without quality content • Quality backlinks with less anchor text • Social Media plays a big role

Identify Keywords People Are Using • Think Like A Customer • Check Out Competition • Google Search Suggestions • Keyword Tools

New Google Keyword Planner Example

Other Keyword Tools • KeywordEye - http://www.keywordeye.com/ • WordStream - http://www.wordstream.com/ • Wordtracker - http://www.wordtracker.com/ • Keyword Spy - http://www.keywordspy.com/

Keyword Competitor Check

Create Keyword Spreadsheet

Add Where You Currently Rank

Measure Results Over Time

More Results Over Time

More Results Over Time

Content Marketing Strategies – Use Keywords • Add Text To Home and Important Pages • Add A Blog, News Articles, Whitepapers • Expand On Your Services Or Product Pages • Don’t Forget About Images

The Perfect Blog Post

Backlinks – Why They Are Important • Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins

Backlinks – Where To Get Them • Online Niche Directories • Comments On Other Blogs • Online Press Releases • Marketing Articles & Guest Posts • Social Media

Backlinks – Recent Changes • Less Anchor Text Links • Less Site Wide Links • More Brand & url links • Every Link Helps (or hurts)

Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker

Google Authorship Example

Example 2

Setting Up Google Authorship 1. Create a Google Plus Account, Add Your photo and your website to contribute to section under links 2. On your website add an author section and link to your Google Plus Account • https://support.google.com/webmasters/answer/1408986?expan d=option2

Our Own Website Traffic

Sites without On-Page SEO • House Of Trucks • Asado Coffee • World Source • Fletcher Asset Management

Great On-Page SEO • Community Nurse • Go Law Office • Numina Group • Eastgate Manor

Learn More Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563