ALEXIS, MANAGING DIRECTOR, DIGENIUS MARKETING COMPANY QUICK GUIDE TO - - PowerPoint PPT Presentation

ALEXIS, MANAGING DIRECTOR, DIGENIUS MARKETING COMPANY 1 QUICK GUIDE TO OUR CORE OFFERINGS , PRICING AND PROCESS

CONTENTS

PART I: Digenius Marketing: Events, Audiences & Csuite Engagements PART II: Reach PART III: Our work and Testimonials PART IV: Our Acquisition Process PART V: Why we think you should hire us PART VI: Our experience with fortune-listed companies PART VII: Our team players and timeline sample

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Digenius Marketing Company

Csuite Engagements | Roundtables

• Decision-making for business solutions often includes complex structures of influencers and budget-

holders

• One of Digenius Marketing’s core capabilities lies in acquiring established and emerging C-level

audiences to attend client events.

• We’ve done this for over 100s of events in the past few years, having delivered 1000s of C-level

execs from the data, analytics, Ai, cloud, IoT, data centers, other IT areas, HR, customer, procurement, operations, finance, supply-chain, marketing, sales and many others.

• From audience acquisition and engaging the C-suite executive being targeted, to full end-to-end

event management. Working with partners, we can deliver thought-leader roundtable sessions, VIP retreats and unconferences.

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Events | ​Audience Acquisition

• end - to - end event management, audience generation, attendee acquisition, ecosystem

development, agenda production and speaker recruitment

• Working alongside your team or separately to deliver valuable content and attendees for your

events, be them conferences, exhibitions, roundtables or webinars. Using a purpose-built techstack and GDPR-compliant data management, we offer our clients:

• Engagement opportunities and thought-leadership branding
• Event management, delegate sales and acquisition marketing
• Lead management and buyer-journey optimization
• We’ve seen our experience can be translated into any industry and adapt to your ideal business

ecosystem.

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Some of our enterprise experience examples…

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Cross-sector events and multitude of functions and targeting to generate audiences:

Amazon | B2B e-commerce and Supply chain Oracle | Cloud Roundtable Series (DELL) EMC | Roundtable Series PwC Financial Services Roundtables | USA GPJ | Multiple events globally IoT | Event Audience Acquisition | North America IBM | Cloud & Cognitive Events | North America IBM | Data Divas Breakfast Briefings (Women in Tech) IBM | Marketing / HR / Finance Events | North America IBM | Think | North America IBM | Ai & Hardware Events | North America IBM | Roundtables | North America IBM | Cognos | North America IBM | CIO Executive Retreats | North America IBM | Data & Analytics Events | North America IBM | Financial Services Events | North America IBM | CEO's Office Events | North America IBM | Storage Events | North America IBM | VIP Drinks and Dinners | North America AVCJ | Private Equity & VC Summit | Globally ClickZ | Globally Energy / O & G | Globally Data Centers/ IoT events | Globally BPO | Shared Services | Globally

Case Studies Online → https://www.digeniusmarketing.com/case-studies

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Csuite Projects include: (SSP=Sole Sponsorship Events)

CDO Chief Data Officer, USA (SSP) CDO Chief Digital Officer, USA CAO Chief Analytics Officer, USA CIO Retail CIO, USA (SSP) CIO Exclusive Executive Retreat, USA CDS Chief Data Scientist, USA CDO PwC Chief Data Officer, Breakfast Briefing (SSP) CMO Chief Marketing Officer, USA CCO Chief Customer Experience/ CHRO Chief Learning/ HR Officer, USA CIO Retail CIO, EU (SSP) CPO Procurement Leaders, EU CDO Chief Data Officer Forum, EU CAO Chief Analytics Officer Forum, EU CDO Chief Data Officer, AU CDO EMC Roundtable, AU (SSP) CDO Chief Data Officer Forum, SG CDO Women in Tech Briefing (SSP) CINO Pivotal VIP Lunch, SG (SSP) CDO Veritas VIP Breakfast, SG (SSP)

CLIENT TESTIMONIALS ABOUT OUR WORK

AMAZON | HOD NEW BUSINESS | CLAIRE MILLIGAN "...Digenius Marketing managed to understand the business ecosystem we work in and successfully delivered attendees that were aligned with our demand generation programs. A number of attendees successfully converted into sales...we will definitely be working with them again!“ GPJ | HEAD OF CLIENT SERVICES | JOEL HARRIS “…innovative and determined to build relationships that add commercial value to product, project and company with a rare ability to think outside the square and build/roll-out marketing strategies using different channels and messaging determined by the market dynamics…launching and growing [event] revenues across portfolios and geographies…an asset to any business...” TREASURY SPRING (FINTECH) | HEAD OF PRODUCT | HENRY ADAMS "...Digenius Marketing are great at what they do. A lot of technical and expert knowledge. On a promise to deliver, what they actually mean, we will overdeliver! They invest a lot of time - especially in the brief stages - this investment of time secured some of our biggest partners and investors to-date. A professionally delivered project and I am happy to recommend them“ CSUITE NETWORKS (CDO / CAO / CCO) | PARTNERSHIPS DIRECTOR | MARTIN DOCHERTY "...[over the past 3 years of working together]...in all honesty, it is directed by one of the brightest minds I have ever worked with and the hardest worker...lead generation and audience acquisition work is absolutely fantastic. I would not hesitate to recommend if you're looking to bring senior executives to your event, or generate sales-ready leads for your SPEX team...they will deliver.“ IBM | HEAD OF EMERGING ROLES "...they do the best job of any vendor we have worked with at delivering the right audience“ ACCENTURE (IBM PREVIOUSLY) | SENIOR MANAGER, NORTH AMERICAN MARKETING | GEROLD FRANKE "Never have we had a partner perform to 180% of their target. Excellent job – great audience at all the events“ IBM | SENIOR CAMPAIGN MANAGER, NORTH AMERICA "Your team did a great job driving attendance. One person (out of 176 registrants) who was there was not our target audience but rest were . So great job." 6

STEP 1

Briefing: event, USPs and overview

• f the

service/ solution you are looking to promote

STEP 2

SWOT within competitive environment, data collection and analysis of the market to identify the total addressable market (TAM)

STEP 3

Create the Ideal Customer Profile driven by demographics, firmographics, social influences, transactional data, app data, website data, intent data, lifestyle data, personality data, and so on, and begin the data integration process through CRM.

STEP 4

Assess our current reach internally and externally, and compare that to the TAM to understand the ‘GAP’ we have

• currently. Plan opt-

in campaigns, refresh database, start to warm the leads during this

• process. Increase

valuable connections on social media.

STEP 5

Segment the ICP by aligning with the solution’s value- add, industry relevance, highest investment values and start to align “storyboards” to identify content strategy

STEP 6

Now that we have

• rganizational

segments and target lists, decide the ideal tech-stack and start to plan out our go-to- market campaigns that align with the goals set for each

• segment. Channel

selection, lead nurture strategy, resource allocation and timelines can be built at this point.

STEP 7

Acquisition and retention begins at this point, as we have developed and will continue to develop, an omnichannel customer view. Using analytics and insights throughout the campaign, journey

• rchestration and

campaign dashboards, campaigns are executed with continuous emphasis

• n optimization.

STEP 8

Weekly updates of progress and

• ur results

are shared in project team meetings. OUR AUDIENCE ACQUISITION PROCESS

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WHY HIRE US?

Grow reac ach, influ nfluence and nd de demand Digenius Marketing partners with agencies or directly with enterprises to grow brands, reach specific target profiles and influence demand. To maximise acquisition potential, we work with our clients to build social communities and dialogue around specific industry hot topics to engage targeted audiences. Using a purpose-built techstack and GDPR-compliant data management offering end-to-end acquisition marketing strategy that successfully engages your audience by:

• engaging and positioning our client as thought-leader
• creating the ideal customer profile, identifying needs/ objectives and aligning to content for effective storytelling
• developing an omnichannel customer view with enhanced data orchestration that maximize personalization and reach
• focusing efforts on personalized, account-based marketing and objective-led advertising campaigns
• using multiple channels (social, digital, telephone etc) to acquire event attendees and leads through customer journey management
• selecting and implementing the most effective tech-stack of marketing tools e.g. analytics, social listening, online tracking, ABM, data enrichment, etc.

SCALABLE ACCOUNTABLE EXPERIENCED CONSULTATIVE TARGET-FOCUSED 700+ EVENTS 1000s ATTENDEES $$$ CONVERSIONS ENTERPRISE EVENT EXPERIENCE 100% CUSTOMER RETENTION

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INSIGHTS INTO FORTUNE 1000 COMPANIES

Company Info KEY FINANCIALS Rank Company Name Number of Employees Previous Rank Revenues

($millions)

Revenue Change Profits

($millions)

Profit Change Assets ($millions) Market Value As of 3/29/18 ($m)

1 Walmart 2,300,000 1 $500,343 3.0% $9,862.0

• 27.7%

$204,522 $263,563 2 Exxon Mobil 71,200 4 $244,363 17.4% $19,710.0 151.4% $348,691 $316,157 3 Berkshire Hathaway 377,000 2 $242,137 8.3% $44,940.0 86.7% $702,095 $492,008 4 Apple 123,000 3 $229,234 6.3% $48,351.0 5.8% $375,319 $851,318 5 UnitedHealth Group 260,000 6 $201,159 8.8% $10,558.0 50.5% $139,058 $207,080 6 McKesson 64,500 5 $198,533 3.1% $5,070.0 124.5% $60,969 $29,067 7 CVS Health 203,000 7 $184,765 4.1% $6,622.0 24.5% $95,131 $63,114 8 Amazon.com 566,000 12 $177,866 30.8% $3,033.0 27.9% $131,310 $700,668 9 AT&T 254,000 9 $160,546

• 2.0%

$29,450.0 127.0% $444,097 $218,946 10 General Motors 180,000 8 $157,311

• 5.5%
• $3,864.0
• 141.0%

$212,482 $50,972 11 Ford Motor 202,000 10 $156,776 3.3% $7,602.0 65.4% $257,808 $44,244 12 AmerisourceBergen 19,500 11 $153,144 4.3% $364.5

• 74.5%

$35,317 $18,938 13 Chevron 51,900 19 $134,533 25.1% $9,195.0

• $253,806

$217,845 14 Cardinal Health 40,400 15 $129,976 6.9% $1,288.0

• 9.7%

$40,112 $19,726 15 Costco 182,000 16 $129,025 8.7% $2,679.0 14.0% $36,347 $82,687 16 Verizon 155,400 14 $126,034 0.0% $30,101.0 129.3% $257,143 $197,497 17 Kroger 449,000 18 $122,662 6.4% $1,907.0

• 3.4%

$37,197 $20,828 18 General Electric 313,000 13 $122,274

• 3.5%
• $5,786.0
• 165.5%

$377,945 $117,054 19 Walgreens Boots Alliance 290,000 17 $118,214 0.7% $4,078.0

• 2.3%

$66,009 $64,924 20 JPMorgan Chase 252,539 21 $113,899 8.0% $24,441.0

• 1.2%

$2,533,600 $375,043 21 Fannie Mae 7,200 20 $112,394 4.9% $2,463.0

• 80.0%

$3,345,529 $1,633 22 Alphabet 80,110 27 $110,855 22.8% $12,662.0

• 35.0%

$197,295 $719,124 23 Home Depot 413,000 23 $100,904 6.7% $8,630.0 8.5% $44,529 $206,272 24 Bank of America Corp. 209,376 26 $100,264 7.0% $18,232.0 1.8% $2,281,234 $306,618

• We have good experience with Fortune 100 companies.
• We have collected lots of data and information to try to develop an omnichannel buyer view and are always adding to it through research, social listening, surveying and phone

researching.

• This audience is then targeted for your events through a multi-channel approach.
• Using a purpose-built TechStack, we have established an acquisition model that aims at understanding the buyer personas and understanding company key pain-points, objectives

and plans for investments over the coming years for IT and Digital Transformation.

• We have also built strong networks with the top-level executives, targeting those companies for our client solutions that we believe would have the best potential of continuing the

conversation beyond the event experience i.e. offering a connection and access to the Ideal Customer and Buyer Persona.

INSIGHTS INTO FORTUNE 1000 COMPANIES

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EVENT MANAGEMENT AND AUDIENCE ACQUISITION TEAM & KEY PLAYERS

• We use a multi-channel approach to our ACQUISITION of event attendees – paid or

free.

• Inbound and Outbound Telephone. Social. Online Marketing. SEM. ABM. Email. PR.
• SEO. Landing Pages. CTAs. Partnerships. Affiliate Marketing. Comment Marketing.

Personalization and so on…

• Made possible by a well-defined TechStack, “purpose-built” for audience

acquisition and giving an omnichannel customer view to compete in the

• vercrowded events market

TIMELINE AND ACTIVITY 6 WEEK LEAD TIME EXAMPLE

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Type Campaign Date of Launch Weeks Out/ Lead Time Outbound Calls Launch Date and Ongoing for the periodLead Follow Up / Acquisition 24-May-19 4.43 Pre Mail Announcing the event 24-May-19 4.43 Content Email Email - New Content (Client's Targets) 31-May-19 3.43 Content Email Email - New Content (Digenius DB) 31-May-19 3.43 Main-Mail Mail Mail Email - (Client's Targets) 7-Jun-19 2.43 Main-Mail Main Mail - (Digenius DB) 7-Jun-19 2.43 Content Email Email - (Client's Targets) 14-Jun-19 1.43 Content Email Email - New Content (Digenius DB) 14-Jun-19 1.43 Mid-Mail Email - companies attending (Digenius DB) 21-Jun-19 0.43 Mid-Mail Email - companies attending (Client's Targets) 21-Jun-19 0.43 Content Email Email - (Client's Targets) 28-Jun-19

• 0.57

Content Email Email - New Content (Digenius DB) 28-Jun-19

• 0.57

Mid-Mail 2 Email - Event Speaker Updates & Agenda (Digenius DB) 5-Jul-19

• 1.57

Mid-Mail 2 Email - Event Speaker Updates & Agenda (Client's Targets) 5-Jul-19

• 1.57

Last Mailer Email - (Client's Targets) 12-Jul-19

• 2.57

Last Mailer Email - (Digenius DB) 12-Jul-19

• 2.57

Type Campaign Date of Launch Weeks Out/ Lead Time Registrant Engagement (VIPs) Event Teaser Email 1 9-Jun-19 2.14 Registrant Engagement (VIPs) Courtesy onboarding call + follow up to registration 9-Jun-19 2.14 Registrant Engagement (VIPs) Event Teaser Email 2 16-Jun-19 1.14 Registrant Engagement (VIPs) Courtesy onboarding call + follow up to registration 16-Jun-19 1.14 Registrant Engagement (VIPs) Check-in Open Part 1 18-Jun-19 0.86 Website Landing pages 24-May-19 4.43 Website Weekly Updates and Content Additions On-Going On-Going Online Marketing Social Media Launch On-Going On-Going Type Campaign Date of Launch Weeks Out/ Lead Time PR & Online Press Coverage Influencer Mktg On-Going On-Going PR & Online Press Coverage Bloggers On-Going On-Going SEM Linkedin PPC Banners 1-May-19 On-Going SEM Twitter PPC Ads 1-May-19 On-Going Social Media Marketing Linkedin In On-going On-going Social Media Marketing Redit On-going On-going Social Media Marketing Instagram On-going On-going Social Media Marketing Linkedin In On-going On-going Social Media Marketing Slideshare On-going On-going Social Media Marketing Twitter On-going On-going Social Media Marketing Facebook On-going On-going Advertising Ongoing On-going On-Going

FIND OUT MORE:

WWW.digeniusmarketing.COM

ALEXIS@digeniusmarketing.COM

T (US) +1 (917) 477 3985

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THANK YOU