DIGITAL MARKETING BOOTCAMP C H E R Y L L U Z E T I 1 0 . 0 3 . 2 - - PowerPoint PPT Presentation

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WA G A D A’ S D I G I TA L M A R K E T I N G

DIGITAL MARKETING BOOTCAMP

S U C C E S S F U L L Y D E L I V E R I N G O N L I N E V I S I B I L I T Y F O R A M B I T I O U S C L I E N T S

www.wagada.co.uk

C h e r y l L u z e t M a n a g i n g D i r e c t o r W a g a d a

How do I get time to do my social media? How do I improve the ROI

• f my social

media?

Social Media now represents 10.6% of a company’s marketing budget

*https://sproutsocial.com/insights/data/2018-index/

T I M E S A V I N G T I P S T O I M P R O V E Y O U R S O C I A L M E D I A R O I

www.wagada.co.uk

Remove Distractions

TIP #1

Purpose of

SEO

Shockingly, nearly half (45%) of businesses don’t have a digital marketing strategy, but they are doing digital marketing.

(Smart Insights, Managing Digital Marketing 2019, 2019).

Manage and Track your Time

TIP #2

Track your Time

• Use a tool to track your time

Plan your day in advance Avoid constant interruptions

Track your Time

• Use a tool to track your time

It takes 23 minutes to get back onto task…

https://www.ics.uci.edu/~gmark/chi08-mark.pdf

Track your Time

• Use a tool to track your time

Don’t Multitask – Stay Focussed

TIP #3

Track your Time

• Use a tool to track your time

We are most effective when we focus our attention on one thing at a time…

Choose the Right Platform, for the Right Message

TIP #4

Match the Message and the Platform…

Create a mission statement for each of your channels:

• Facebook is best for acquiring new customers via paid

advertising.

• Instagram is where you build brand affinity with existing

customers.

• Twitter is where you engage press and industry influencers.
• LinkedIn is where you engage existing employees and attract

new talent.

• YouTube is where you support existing customers with

education and video help content

Batch Tasks

TIP #5

Why Batch?

Set aside a block of time to complete a task!

• Improves productivity
• Allows your brain to see the repetitive side of the task, so

work through the tasks quicker

• Improve focus, reduce distractions
• Batching is great when generating ideas and researching, and

you get into the topic and flow from one idea to the next.

• Rather than acting reactively to situations, you are planning

and preparing in advance

What to Batch?

Research Content Calendar Seasonal Planning Engagement Scheduling

Why Use a Content Calendar

• Allow you to be more organised
• Avoid mistakes and typos – planning in advance allows

reflection.

• Ensures that you always have content to go out, even when

you are really busy

• Never forget a seasonal event again!

Content Calendar Templates

• Contetn calendar
• Research
• Schedule
• Themes

https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/

Why Use a Scheduler?

• Uploading the content in batches is quicker
• Allows you to check it before it goes and reflect on it
• Makes sure there is always content ready to go
• Allows you to post content at the times when your followers

are present, even if this is the middle of the night

• Makes it easier to experiment with different times to

schedule.

• You can use it to create a workflow, whereas a junior

member of staff can create the content and a more experienced manager can check it.

Use Tools to Save Time

TIP #7

Take Advantage of Trending Hashtags

• Reach more people!
• Be on the pulse with new developments

• Find trending hashtags
• Canva to create content
• Others?

• Find trending hashtags
• Canva to create content
• Others?

• Professional photography
• Templates to make graphic design easy

Use Content Curation

TIP #6

What is Content Curation

• Content curation is the process of finding relevant content

from external sources and sharing it with your audience

• It helps your audience find the best content online
• Limit yourself around 25% of your content curated.
• Promotes you as the expert, sharing quality content.

Why Curate Content

• Save time – why reinvent the wheel?
• Fill up your content calendar
• Show yourself as a thought leader
• Stay relevant and show you are up to date
• Connect with influencers

Repurpose Content

TIP #8

What is Content Repurposing?

• When you’re writing content, think about how it could be

shared on other channels.

• Take blog articles you have already written and think about

how they could be repurposed.

What is Content Repurposing?

• Take a long article and break it up into smaller chunks for

posts

• Pull out stats for Tweets
• Take out quotes and then link to the full article
• Turn the content into an animation for Facebook – can be

done with PPT pulling out the key facts

• Record a video with you talking about the content
• Turn it into an infographic…

Key Takeaways

• Keep focussed and plan in advance so you don’t get lost in the

rabbit hole of social media

• Track your time
• Find time saving tools
• Find ways to save time with your content:
• Repurpose your content
• Use content curation

S U C C E S S F U L L Y D E L I V E R I N G O N L I N E V I S I B I L I T Y F O R A M B I T I O U S C L I E N T S

www.wagada.co.uk

C h e r y l L u z e t M a n a g i n g D i r e c t o r W a g a d a

@wagada_stalbans www.facebook.com/wagada www.linkedin.com/wagada info@wagada.co.uk www.instagram.com/wagadahq