Content Marketing Bootcamp: 5 Simple Steps to Get Started April 21 st - - PowerPoint PPT Presentation

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Content Marketing Bootcamp: 5 Simple Steps to Get Started April 21 st - - PowerPoint PPT Presentation

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Content Marketing Bootcamp: 5 Simple Steps to Get Started April 21 st , 2011 Joe Pulizzi Pawan Deshpande Content Marketing Institute HiveFire Inc, Curata @junta42 @tweetsfrompawan Join us on Twitter #AMACurata Are Marketers Publishers?

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Content Marketing Bootcamp: 5 Simple Steps to Get Started

April 21st, 2011

Pawan Deshpande HiveFire Inc, Curata @tweetsfrompawan Joe Pulizzi Content Marketing Institute @junta42

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Are Marketers Publishers?

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Shutterstock

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Shutterstock

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Shutterstock

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Publishing:

  • Publishing is the process of production and

dissemination of information – the activity of making information available for public view.

  • Includes both original and curated content.

http://en.wikipedia.org/wiki/Publisher

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Former Barriers to Entry

  • Content Acceptance
  • Talent
  • Technology
  • Databases
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Content Marketing

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Yes, we are all PUBLISHERS…

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Search Engine Optimization

Lead Generation Social Media

STORYTELLING

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  • Average 24 posts per week/90%

participation.

  • Over 30,000 visits in six months.
  • 4,600 enewsletter subscribers with

25% open rate.

  • Over 1000 published blogs, articles,

videos and podcasts, as well as the best curated content in the industry.

Becoming the Industry Expert

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Becoming the Expert

  • Valuable, Relevant, Compelling Content distributed

to customers and prospects on a consistent basis.

  • Making sense of all the content created in the

industry for customers and prospects (curation).

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What is Content Curation?

“Content Curation is the act of continually finding, grouping, organizing and sharing the best and most relevant content on a specific issue online.”

  • Rohit Bhargava, Ogilvy
!"#$%&'()*+,%) !"#$%&'()-./0%) )!"#$%&'()1/234.)5+#34)

!"#$%&'() *+$"() ,-(%./0!

*1(2)3) *1(2)4) *1(2)5) !"#$%&'$()& !"#$%&*"%$+,&-).$+& !"#$%&/0+$,&1)2',)3)4&
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Content Curation Produces Results

Build Thought Leadership Improve Search Engine Optimization Build Qualified Leads

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Content Curation Adoption Survey

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Content Curation Adoption Survey

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Content Curation Adoption Survey

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Content Curation Adoption Survey

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Content Curation Adoption Survey

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Curation Example:

CMO.com

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Curation Example:

Verne Global

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Getting Started – 5 Simple Steps

  • 1. Pick your topic
  • 2. Find and follow your sources
  • 3. Organize your content
  • 4. Create your own content
  • 5. Share your content
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Step 1: Pick your topic

  • What do you want to be known for?
  • Think beyond your brand
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Step 2: Find and follow your sources

  • Create a source list
  • Who is your PR agency following?
  • Keyword research
  • Trade and industry publications, blogs
  • Analysts
  • Social media search
  • Monitor
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Step 2: Find and follow your sources

  • Create a source list
  • Monitor
  • Sign-up for newsletters
  • Follow on Facebook, LinkedIn, Twitter
  • Subscribe to blogs
  • Set-up google alerts
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Step 3: Organize your content

  • Effective and informative categorization
  • Part of the daily routine
  • Filter out the noise
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Step 4: Create your own content

  • Create – add value
  • Commentary – provide context

and connections

  • Conversation - provide unique

thoughts and perspective

  • Content – create original

content

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Step 5: Share your content

  • Curate regularly and consistently to establish

leadership

  • Choose more than one venue

Tools for sharing content:

  • Microsite
  • Newsletters
  • Social Media
  • Feeds
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Create, curate but don’t Pirate

  • Always attribute sources
  • Link to original content, do not

scrape

  • Be cognizant of fair-use

practices

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Quick tips to get started

  • Share industry information through social media –

Linkedin, Facebook, Twitter

  • Follow companies on Linkedin
  • DIGG and delicious
  • Google Reader
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Additional Resources

  • Try Curata Free for 30 Days to get started Sign-up

at www.GetCurata.com

  • More info on content curation

www.contentcurationmarketing.com

  • Attend Content Marketing World

www.contentmarketingworld.com Use Code “Curata” for $100 off