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www.mgiworld.com
How to be proactive in your MGI marketing
How to be proactive in your MGI marketing www.mgiworld.com Where - - PowerPoint PPT Presentation
How to be proactive in your MGI marketing www.mgiworld.com Where - - PowerPoint PPT Presentation
How to be proactive in your MGI marketing www.mgiworld.com Where to start Log in to the MGI website - Members Area Login to www.mgiworld.com website Marketing material Corporate Identity Manual (CIM) MGI Worldwide Corporate Identity
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Log in to the MGI website - Members Area
Login to www.mgiworld.com website
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Marketing material
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Corporate Identity Manual (CIM)
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MGI Worldwide Corporate Identity Manual (PDF)
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Guidelines
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Brand images and layouts
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Need advice? Want to see examples?
See the Member Marketing webinar hosted last February
Login to www.mgiworld.com website member area
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The minimum requirements
You MUST:
Show “A member of MGI Worldwide” logo
- n your home page.
Have a page on your website describing MGI membership. Use the “A member of MGI Worldwide” logo in your email footers. Use the proper logo (for MGI prefix firms)
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Remember the Deadline for adopting MGI branding rules
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How far do you use MGI in your firm marketing?
1 2 3+
The minimum The full potential
Maximum commitment to make the most of your membership in your firm marketing. Minimum commitment to promote your membership in your firm marketing.
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Marketing
The next step
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In marketing, what does “being proactive” actually mean?
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“we say we are proactive…”
What “Being proactive” Is NOT…
Always Planned
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Now is the time to try something NEW
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If you do what you always did you will get what you always got
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- 1. To be first
Why be proactive?
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- 2. To delight your clients
Why be proactive?
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- 3. To be ahead of your
competition
Why be proactive?
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- 4. To keep your clients
Why be proactive?
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- 5. To improve your
margins
Why be proactive?
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The Sleeter Group, 2014
What clients think…
The top reason small-and-medium sized businesses left their accountant …because their accountant did not give proactive advice, only reactive
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What clients think…
76% of small and mid-size business owners say their accountants are not proactive …and 75% have changed firms because their accountants are providing reactive services rather than proactive advice
USA national survey, June 2015
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“Being proactive” provides opportunity to win business Clients seeking more proactive support: An opportunity or a risk for your firm?
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How to win with MGI marketing:
3 strategies
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Strategy 1
Build a reputation for international work
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Enhance your reputation
in your market
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Using MGI to win work
Talk about your international credentials Gain international reputation and confidence Receive international work
Marketing
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How to build your international reputation ?
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Your market MGI members
Your international reputation
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Just showing is not enough!
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Website Presentations Your office Video Flyers Articles Chambers of commerce
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Which firm would you trust?
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PowerPoint template
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Printed flyer template
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In and around your office
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Client video
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Write articles for local journals Talk to local and international chambers
- f commerce
Conduct business surveys Hold events
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Other tools to establish your international credentials
Display banners < A1 Poster < Global newsletter < Annual review < Printed directory <
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Your market MGI members
Your international reputation
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Your international reputation in MGI
Quick response Great service Good English Content on MGI website Practice groups Great website Attend meetings
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Using and making MGI
content
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MGI produces this content International News
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MGI produces this this content International Case Studies
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Worldwide economic & regulatory papers MGI produces the documents (PDFs)
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Worldwide meeting highlights MGI produces the write-ups
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Follow, share, like, contribute to MGI content
200+
page views
Typical page views for a feature
1:52
Typically 2 minutes average reading time spent
- n any one article
1,759+
Followers
article
118
Likes
article
119
Follows
article
357 139
Tweets Followers
article
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Get additional exposure for your firm
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How to win with MGI marketing
Strategy 2
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Strategy 2 Use MGI to make your firm appear bigger & more capable when competing against big firms
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Align your expertise and marketing strength with like-minded firms to accomplish
much more than you can
- n your own
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Have you ever considered? Collaborate with MGI colleagues: adapt content for “proactive advice” to your clients
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Practice groups: Global Forensic
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Practice groups: Global M&A
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Practice groups: Global IFRS
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Joining a practice group is smart competition
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How to use MGI marketing:
Strategy 3
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Strategy 3
Use MGI to help you show your clients you are proactive
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International webinars – invite your clients
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Exposure among members and clients
14
Countries
53
Participants
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Be seen by multiple clients at any one time
28 clients
- 3 top-tier banks
- Professional services firms,
- Manufacturing, Property
- and Education industries
52%
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Use MGI to help you deliver a webinar for the benefit of your clients
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Is there specialist expertise that you want to promote and that others can gain from?
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The average cost of conducting a webinar is between $100 and $3,000 depending on promotion and technology costs As part of MGI it’s
FREE
Why a webinar?
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For all marketing support contact Maxine Brock at MGI Worldwide
International Marketing Director E: maxine.brock@mgiworld.com
Maxine is here to help
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