Marketing food to children Advocacy tools from the STANMARK project - - PowerPoint PPT Presentation

Marketing food to children

Advocacy tools from the STANMARK project

Tim Lobstein

International Association for the Study of Obesity www.iaso.org

Standards for Marketing food and beverages to children 2011-2011

StanMark

Co-funded by the European Union within the framework of the Pilot Project on Transatlantic Methods for Handling Global Challenges in the European Union and the United States.

• Reviews of policy and research
• Development of advocacy tools
• Proposal: high standards for

cross-border marketing

Evidence and policy reviews Copenhagen, 29-30 May 2010 Washington DC, 22-23 October 2010 Brussels, 9-10 March 2011

StanMark

Participation of institutions

• Federal Trade Commission, Washington

DC, USA

• World Health Organisation’s Regional

Office for Europe, Copenhagen

• Center for Disease Control and

Prevention, Maryland, USA

• Rand Institute, California, USA
• Institute of Medicine, Washington DC,

USA

• IASO, London, UK/Intl
• Metropolitan University College,

Copenhagen, Denmark

• Rudd Center, Yale University,

Connecticut USA

• BEUC and Consumers International,

Brussels + London

• Belgium/EU/Intl
• Center for Science in the Public Interest,

Washington DC + Ottawa

• Stanford University, California,

USA

• University of Pennsylvania, USA
• Karolinska Institute, Stockholm,

Sweden Department of Health, Dublin, Ireland

• Directorate of Health, Oslo,

Norway

• National Institute for Health,

Lisbon, Portugal

• National Institute for Health,

Ljubljana, Slovenia

• Food Safety and Nutrition Agency,

Madrid, Spain

• National Heart Forum, London, UK
• University of Exeter, UK
• University of Liverpool, UK
• University of Oxford, UK
• University of Reading, UK

• Reviews of policy and research
• Development of advocacy tools
• Proposal: high standards for

cross-border marketing

• Web-based policy ‘maps’
• Marketing news weekly listing
• Library of research resources

• Reviews of policy and research
• Development of advocacy tools
• Proposal: high standards for

cross-border marketing

• Web-based policy ‘maps’
• Marketing news weekly listing
• Library of research resources

Weekly e-news briefing

Searchable library of research abstracts

• Reviews of policy and research
• Development of advocacy tools
• Proposal: high standards for

cross-border marketing

Responsible marketing means marketing to the highest standards of health protection and health promotion. Principle: all reasonable steps to reduce the risk of harm. International: protect all children, create equal rules for all advertisers.

Evaluating impact

• Immediate use – e.g. online hits,

downloads, subscribers to services

Evaluating impact

• Immediate use – e.g. online hits,

downloads, subscribers to services

• Public impact – e.g. media stories based
• n the tools, media citation of tools

Evaluating impact

• Immediate use – e.g. online hits,

downloads, subscribers to services

• Public impact – e.g. media stories based
• n the tools, media citation of tools
• Policy impact – advocacy taken up in

policies, tools cited in policy documents

Evaluating impact

• Immediate use – e.g. online hits,

downloads, subscribers to services

• Public impact – e.g. media stories based
• n the tools, media citation of tools
• Policy impact – advocacy taken up in

policies, tools cited in policy documents

Thank you

Tim Lobstein tlobstein@iaso.org