Marketing Strategies & Networking Event April 23, 2017 Connect, - - PowerPoint PPT Presentation

Marketing Strategies & Networking Event April 23, 2017

Connect, Learn, Apply

www.lvisionsmarketing.com

Agenda:

1:30 – 2:00 Registration, Networking, Visit Vendors 2:00 – 2:40 Marketing Strategies (Latrice Lovelace, LVisions Marketing Consulting) 2:40 – 3:10 Why Passion Matters (Vernessa Williams, Thriving Ink Connection) 3:10 – 3:25 Tech Corner – Mobile Apps (Brandon M. Brawley, Infinite Empire) 3:25 – 3:45 Business Spotlights (5mins): (Mary Kay, doTerra Essential Oils, Rodan+Fields, Glory Be! Hair & Beauty, Taste of The South Catering) 3:45 – 4:00 Financial Strategies (Richard Lambert, PFS Financial Services) 4:00 – 4:30 Additional Networking and Vendor Visits

Latrice Lovelace, PMP has over 20 years of marketing and administrative experience, which includes a project management

• background. She has a diverse background that encompasses

numerous industry segments which include: Finance, Health & Wellness, Education, Retail, and Non-Profit to name a few. Mrs. Lovelace is a professional with experience in marketing, project management, business analysis, and management. Latrice has developed successful marketing programs which generated substantial new business and opportunities. She has strong analytical, problem solving, project management, and

• rganizational skills. Mrs. Lovelace earned her B.S. Degree in

Business Management from the University of Phoenix and currently holds a certification in Project Management.

Session Topics

• Marketing Paradigm Shift
• Low Cost Marketing Strategies
• Understanding the marketing landscape (see

printed visual)

• Social Media High Level Overview
• Avoiding The Common Pitfalls of Advertising
• Why Branding Matters

What Is Marketing?

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

• (1) identification, selection and development of a product,
• (2) determination of its price,
• (3) selection of a distribution channel to reach the

customer's place, and

• (4) development and implementation of a promotional

strategy.

Tell stories that connect your prospects to your product or service.

Low Cost Marketing Strategies

Top 15 Low Cost Marketing Strategies

• 1. Get and use Business Cards
• 2. Interactive website (blogs, post/comments, etc.) ***
• 3. Create business social media pages: Facebook, Twitter,

Instagram, Pinterest, Google+

• 4. Send email newsletters
• 5. Network (in-person) ***
• 6. Network in Face Book groups **
• 7. Create your own group: FB & Meetup
• 8. Advertise on social media (boost, contests & giveaways)

Top 15 Low Cost Marketing Strategies – Cont’d

• 9. Write a guest blog
• 10. Submit articles to Huffington Post
• 11. Use videos (social media & website)
• 12. Advertise/partner with a complimentary business
• 13. Ask for introductions (warm referrals)
• 14. Attend networking events as a vendor
• 15. Host a free webinar or informational conference

call.

Marketing is not an expense – it’s an investment

Marketing Ideas for 2nd Qtr.

2nd Qtr. (Spring, Summer, Reunions) April – (Easter, Tax deadline: April 15th, Spring Break) The month of Spring sales and cleaning. People are starting to spend with spring fever. Great time to bloom a new product or service. Offer a fresh or revamped product or service or at least give it a price make-over. Middle to end of month most business/individuals are post tax relieved. Great time for email campaigns. Increase your social media followers. May – (Mother’s Day, Memorial Day) Last month of school for some kids. Everyone is headed for vacations, camps, relaxation, and new adventures. What do you have to offer to solve a problem or help to make this time more enjoyable? Great time for email campaigns. Create a unique mother’s day gift idea for the mom with everything or a special way to remember a mom in heaven. June – (Father’s Day) Gone fishing, summer vacations or occupied with the kids. How can you help? This is Not a good time for email campaigns or direct mailings. Awesome mobile marketing opportunities. Create a gift idea for the father who has everything or a special way to remember a father in heaven. Review and update your marketing plan/strategy.

Understanding The Marketing Landscape

Avenues Free

Minimal Investment

(up to $500)

Minor-Major

($500 - $10,000+)

Notes

Social Media (most common listed)

Ad Boosting (up to $300 monthly)

* Drive website traffic

Get Onboard - Social Networking: Facebook, Instagram, SnapChat, LinkedIn, Twitter, Pintrest, Google+, YouTube. Boosting increases visibility, followers (audience), and promotes events

Database - Physical & Email

($0 - $500) Build from your personal contacts and networking activities (mailing list can be purchased) . Email campaigns are inexpensive. All contacts should be added to your email list.

Networking/Event

Networking Meeting (up to $50) Chamber of Commerce (up to $500) Conferences (up to $1,000) Trade Shows/Exhibits (up to $2K)

Its extremely important to continue your networking and face-to-face interaction activities. Social media activities are not a replacement for in-person

• networking. Human interaction will never be

replaced, it’s how we build partnerships and loyalty. Eventbrite, Meetup, Facebook groups, Google+ etc.

Digital Channels

Blog/Podcast Site (up to $100) Webinars (up to $200) Online Ads (up to $400) Website (up to $1,000) Mobile Apps (up to $2,500)

If you do not have a website for your business - get

• ne immediately! You must have a web presence.

This is where you display your brand/image, promote products/service, knowledge sharing, and close the sale. Sales opportunities are endless. Mobile apps play nicely in the digital space as more users are accessing information from mobile devices.

Advertising

Press Release & Radio ($350+) Direct Mail (up to $1,000) Bill Boards (up to $3K+) TV Commercials ($3K +)

This is an area to proceed with great caution – Advertising in this area is more expensive, but great results can be achieved. You must know your target market, your timing must be precise, and your budget must support repetition.

The Marketing Landscape

Seek Advice: Knowing when and how to advertise appropriately can save you thousands of dollars. A great marketing plan includes activities in all areas listed below. Visit: www.lvisionsmarketing.com

Build Your Self Mail Chimp / Constant Contact All are FREE – with advertising available

Social Media High Level Overview

Avoiding The Pitfalls of Advertising

Common Advertising Pitfalls

• Did not include a call to action
• Message was not clear
• Did not speak to the reader
• Do not seek advice or assistance (trial and

error can be costly)

• Did not properly time or schedule the

release of the ad/content

• Do not properly plan ahead and create a

marketing strategy/campaign

• Do not have a marketing plan or budget
• No define goals or expected outcome
• Did not perform market research

Why Branding Matters

Why Branding Matters – Your Brand Should:

• 1. Be transparent and authentic – providing a

snapshot into the core of the company

• 2. Build customer loyalty – forms a strong customer

bond and recognition

• 3. Connect with its target audience – you should

understand their demands, expectations, and the things they indentify with.

• 4. Be tied to a great logo that speak value

Speakers & Vendor Bios

Thriving Ink Connection’s mission is to be provide tools to help people connect with themselves and others through written words. Vernessa Williams is the owner of Thriving Ink Connection and conceived this site with the sole purpose of helping others. While Vernessa is an advocate for counseling, she is an even bigger advocate for beneficial tools used by counselors – tools to connect with self and connect with others. Vernessa is sharing tools she uses to maintain balance of life in what she calls the four cornerstones of balance in her own life: Physical, Spiritual, Financial, and Emotional. It is human nature for people to want to connect with others. It is just as critical to understand and connect with who we are as individuals. This site will provide guidance, tools, and resources on how to connect. Connecting in a positive way allows us all to thrive. Thriving Ink Connection provides a source for positive messages and tools to help people connect through written words. Website: www.thrivinginkconnection.com

Brandon Brawley is a millennial entrepreneur and founder of Infinite Empire, a mobile app development company. Brandon’s first app “Zombie Extreme: The Ultimate Endless Runner” skyrocketed up the charts and was featured on the Apple App Store as the # 1 “New Action” and “New Arcade” game in many countries including the USA, China, Russia, and Brazil. Currently, Brandon develops mobile apps as the ultimate marketing tool for small businesses to increase customer loyalty, brand recognition, revenue, and more! website: www.iempireapps.com

Owner and Founder: Brandon Brawley

My name is Marianette ReFour. I started my Mary Kay business as an Independent Beauty Consultant about two years ago. I started this business because I wanted to speed up my retirement savings and allow myself to retire early. This business allows me to not only make money, but to meet people, provide financial support to charities of my choice, and to empower women of all ages. Since starting my Mary Kay business I have been joined by my sister Shaniqua Thompson and together we help women discover not only their outer beauty, but more importantly their inner beauty. www.marykay.com/mrefour Owner: Marianette ReFour & Shaniqua Thompson Website:

doTerra Essential Oils

Owner: LaToya Murray & Rene Murray Site: www.mydoterra.com/rmsolutions2

Our pure essential oils are revolutionizing the way families manage their health. We harness nature's most powerful elements and share these gifts through our global community of Wellness Advocates.

My name is Riviere Duffy and I am a 24-year old teacher, coach, graduate student, and business owner. I graduated from Miami University of Ohio 2 years ago and jumped right into the teaching field and completing a Master's Degree. I moved from Dayton, Ohio my hometown to Atlanta, Georgia, simply because I love adventures and wanted to do something for myself as a young person. I knew no one here but I asked myself “Why not?”. After almost 2 years of teaching, I haven’t figured out if it really is the best fit for

• me. However, while figuring that out, I was approached by an old

friend from high school about this awesome business opportunity. Although my immediate reaction was no, I researched and then again I asked myself “Why not?”. I have put myself in a position to build a lucrative business that could give me many more options down the road, including retiring from teaching in my 20s. Why not you? Why not now? Website: https://rduffy.myrandf.biz Owner: Riviere Duffy

The journey to launching Glory Be! Hair & Beauty began 4 years ago with a salon visit gone wrong. My natural hair was severely damaged from follicle to strand which resulted in a couple of big chops and a crash course in rapid hair growth. Along the way I learned a lot about my hair, learned to embrace my hair and protect it as it grows. And now Im launching a line a of high quality and effective hair care products that make it easier. www.GloryBeHB.com Owner: Erilyn Rogers

DeAndre has always enjoyed the craft of cooking and especially grilling. He has earned the title of “Grill Master” through competitions and from family and

• friends. He takes pride in serving the best tasting

food and ensuring that all enjoy his food. www.facebook.com/Tasteofthesouthcatering Owner: DeAndre Lovelace

Owner: Richard Lambert

PFS Financial ncial Services ices

Richard Lambert: Promoting Financial literacy and Economic Growth in our Community. Richard started his sales career early as an 11-year-old selling candy door to door and as a paperboy for the San Diego Tribune. After High School, he entered the United States Marine Corps and served in Operation Desert Storm and Operation Restore Hope. After his honorable discharge, he graduated with a S.S from San Diego City College and an B.S from the University of Phoenix. After making a considerably return on a stock investment recommended by a friend’s father, Richard begin to research stocks, bonds and mutual funds. This led to a career as a financial representative. As a financial representative, Richard specializes in helping families get out of debt and save for retirement with an emphasis on life insurance and savings/investments. Richard’s passion is not only properly protecting a family’s income and loss of life with life insurance, but to teach financial literacy so that families can win with money! Richard recently moved to Georgia from Las Vegas, NV. Richard is the father of two children and has been married to his lovely wife for 15 years. Richard enjoys hiking, rollerblading, snowboarding, dance and jazz. www.facebook.com/wealthyplanning

Thank You For Attending!!

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