Smith School Marketing Full-Time MBA Agenda A few words from your - - PowerPoint PPT Presentation

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Oct 22, 2022 26 likes •120 views

Smith School Marketing Full-Time MBA Agenda A few words from your predecessors The Marketing curriculum Q & A The Goal: Success in a Marketing Role Marketing Brand Research Manager Advertising Product Manager Consulting

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Smith School Marketing Full-Time MBA

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Agenda

A few words from your predecessors
The Marketing curriculum
Q & A

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The Goal: Success in a Marketing Role

Brand Manager Product Manager Marketing Manager

Marketing Research Advertising Consulting Entrepreneurship

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The Goal: Success in a Marketing Role

Brand Manager Product Manager Marketing Manager

Marketing Research Advertising Consulting Entrepreneurship

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Two Sets of Skills: Strategy and Analytics

Brand Manager Product Manager Marketing Manager

Marketing Research Advertising Consulting Entrepreneurship

Marketing Strategy Analytical Toolkit

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The Marketing Curriculum

Marketing Strategy Analytical Toolkit

Consumer Behavior

(702)

Integrated Brand Mgmt

(714)

Digital Channels & Platforms

(716)

Pricing Strategies

(711)

Marketing Research

(701)

Market Forecasting

(713)

Advanced Marketing Analytics

(710)

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The Marketing Curriculum

Consumer Behavior

(702)

Integrated Brand Mgmt

(714)

Digital Channels & Platforms

(716)

Pricing Strategies

(711)

Marketing Research

(701)

Market Forecasting

(713)

Advanced Marketing Analytics

(710)

Marketing Strategy Capstone

(703)

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